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Jeff Werner

Designer in Vancouver, Canada. Secretary of the 221A Artist Run Centre, member of Fieldwork design collective, and former exhibit designer at the Beaty Biodiversity Museum and the Vancouver Aquarium. Graduate of Emily Carr and University of Victoria, and worked in the Philippines, Indonesia and the Netherlands. Cycling advocate and race on the Garneau Evolution team.

Food, December 12, 2004 12:05 AM 396 comments

Postum: Coffee Substitute

postum.jpg Postum is a caffeine-free powdered coffee substitute created by C. W. Post in 1895. It's not bad, though the packaging could be improved.


I am almost out of Postum,

a powdered coffee substitute sold by the Post Cereals company. The caffeine-free beverage mix was originally created by company founder C. W. Post in 1895 and marketed as a healthful alternative to coffee. Post was a Seventh-day Adventist and a student of Dr. John Harvey Kellogg who felt caffeine was unhealthy, and thus created an alternative of mostly wheat and molasses. Postum is still available, although it is now owned by Kraft Foods.
(from Wikipedia)

I never had much Postum to begin with. Maybe an inch in the 8oz bottle the girlfriend "borrowed" from her parents and left at my place. It's amazing how little you need for a cup: 5ml. So it's lasted me a while.

But so Postum isn't really anything to write home about. The bottle is a turn-off for one: it looks like some sort of Metamucil or related geriatric bowel enhancer, and it's got this really dated colour scheme (yellow, red and sea-sick blue) and typography, and a very clogged-colon-looking illustration of two people on a bike ride in some southern marsh. You never see Postum advertised and it's always on a remote top shelf at the end of the coffee aisle, just one little column of jars for at least $8 a piece and never on sale.

Postum's tagline is "Instant Cereal Beverage--No Caffeine" and if I was 10 years old and hopeful to snag a cup of grownup liquid Count Chocula I'd be sorely disappointed by how much it resembles coffee. So congrats there, C.W. As an adult I wouldn't say it's the grail of coffee substitutes (not that I'm on a quest for one or something), but it holds its own considering the meager ingredients:

Anyhoo, I guess I'm recommending it. You just put the brown powder in a cup and add water that is boiling. I like it before bed with honey.

Update June 26, 2006
Commenter Kara has kindly forwarded these pictures of what she says are two cans of Postum from 1912 that she found while renovating her 140-year-old house (click thumbs for larger view).

396 comments on Postum: Coffee Substitute

1. Tyler | December 12, 2004 1:23 PM

Why not enjoy some delicious tea before bed? This stuff looks scary.

2. Jeff Werner | December 12, 2004 6:00 PM

There is no caffeine and it's more filling (heavier? has more body?) than tea. It really is kinda like coffee. Well, I guess if you didn't tell someone what it was they'd probably think it was really bad coffee.

3. Jenn | December 12, 2004 8:03 PM

Is your life really this exciting? I have of a container of Ovaltine in the far back corner of my pantry. Do you want me to bring it over? You could take pictures write a narrative on it?

4. Dan | December 13, 2004 11:00 AM

Jenn has you on that one Jeff. I agree with Tyler that there are better beverage options available.

5. Tyler | December 13, 2004 9:22 PM

As a testiment to the popularity of coffee substitutes, googleing "coffee substitute" results in Jeff's page being ranked 3rd.

6. Jeff Werner | December 13, 2004 10:46 PM

Post Cereal Co. pays me 10 cents for each hit from Google.

7. Alex | December 15, 2004 9:06 PM

"Pero" is like Postum, and some think it is better tasting. It is a product of Germany. It is big in Utah, for obvious reasons.

8. Graham | December 17, 2004 9:51 PM

Maybe you should try Horlicks. I personally find it revolting, but some people fancy it as a malty, pre-bedtime hot drink.

See: http://www.horlicks.co.uk/

9. katerbug | January 3, 2005 6:12 PM

i googled postum. i'm drinking a cup right now. the packaging hasn't changed since i was a kid (32 now). i love the stuff. it's getting harder to find tho.
mmm postum.

10. katerbug | January 3, 2005 6:14 PM

p.s. i like mine with brown sugar and milk.

11. Kim | January 12, 2005 6:48 AM

I love postum with a little sugar and non-dairy creamer. Just wish it cost less so I could drink it more often. I just finished my morning cup.

12. Cypress Dan from TX | January 16, 2005 4:15 PM

Where can you buy Postum? I haven't found it locally here in Houston

13. Buddy C | January 18, 2005 6:26 PM

My favorite drink is iced postum - made like iced coffee. I drank it off and on for years, but havent seen it in stores here (Birmingham) in several years. But recently I've had a big hankering for some. Where can I purchase some?

14. Dolores | February 14, 2005 10:53 AM

Is Postums high in carbs then? Your input will be appreciated. Thanks

15. Jeff Werner | February 14, 2005 12:00 PM

According to a few Google searches (some are mix drinks, so take that into account), and reading the ingredients on the bottle (the first is wheat bran, then wheat), I think postum is high in carbs.

"For those who are lactose intolerant, hot Postum (a carbohydrate drink) might be just as soothing."

"Carbohydrate: 18 g"

"Total Carbohydrate: 32g"

Update: although my bottle doesn't offer a nurtition label, some do, and indicate Postum only has 3g of carbs.

16. Rick | February 25, 2005 6:44 PM

Can Postum be found in a retail store in Dallas, or does it have to be mail ordered?

17. Alice | March 24, 2005 12:11 PM

I love postum. I drink mine sweetened with pure maple syrup and lightened with creamer. It's great. I find it in my local sore, Publix, but it is expensive. Or so I thought until I searched the web to get it for less. It costs 8.50 and up on the web, whereas in my store it 4.50.

18. Coffee Geek | April 4, 2005 3:31 PM

What kind of sick sick person drinks this?

If 2 beans do not make a drink (read: soy latte), then some nasty brew based on animal feed doesn't either.

19. MKT in Co | May 7, 2005 8:21 AM

Im doing a project on postum... and how to bring it back into the market...

I think it should be taken off the shelves, but that wont give me a 7 page marketing paper..

20. Vinty Eisoh | May 25, 2005 12:22 AM

HELP! I want Postum...where can one purchase this item...Please respond to vinty@xanadu2.net

21. Eric | May 30, 2005 3:51 PM

My grandfather drank this stuff... boy this brings back the memories. Found your site after Mr. Burns referenced Postum on the Simpsons and I Googled it.

22. Magdalena | June 8, 2005 5:03 PM

Do you guys know were can I get Postum...my grandfather (89) loves it. He came once to the U.S. and has remembered the product ever since.


PS: based in Atlanta, GA

23. Joseph HENDERSON | June 16, 2005 7:07 AM

I love, and drink POSTUM everyday at work. Here, in Atlanta Georgia, I buy it at Walmart and Kroger stores. I was introduced to it growing up as a child. We like the small jars, it makes it easy to take along on vacations and such.

24. Meg | June 20, 2005 4:15 AM

I am trying out for the first time some Postum my mom brought - I like coffee and tea but I LOVE this stuff - very full-bodied. I added milk only but it's already a little bit sweet and toasty-tasting. I checked to see where you can get it online; looks like vermontcountrystore.com sells it for 8 bucks a jar (if you bought in bulk you might make it worth the shipping). I know we can get it locally here in NH though.

25. Sheila Brooks | June 20, 2005 8:02 AM

My Husband and I started drinking Postum about a month ago and we love it. The trouble is now we can't find a store that sells it around here. We live in Troy Alabama. Please let me know of any store that sells it so that we could get it again. thank you very much Sheila Brooks

26. david locke | June 20, 2005 8:56 AM

Actually, I kinda like the stuff. Now my father-in-law carries a ziplock bag of it to drink in restaurants (he orders hot water). Do they package Postum in individual packets? THAT would be great.

27. Tyler | June 20, 2005 10:39 PM

Jeff, I think you've unwittingly become a web authority on Postum coffee substitute and Hy's seasoning salt.

28. Marc B. Wiskoff | June 24, 2005 7:55 AM


I was having a conversation with a with an older gentlemen and the subject of Postum came up. He said that his grandfather had it before bedtime and throughout the day. It got me to recollect that my late grandparents also enjoyed the beverage and I had imbibed more than a few times when I was just a young boy.

Now into my fifties, and still a non-coffee drinker, I will look for Postum in my local supermarket...and start the next generation on it. Maybe I can get away from all of those herbal teas for a little respite.


29. Evolkitesvara | June 26, 2005 5:49 PM

I used to be a Postum addict, now I'm a SwanZaoRenTang addict.

30. Katie | June 28, 2005 3:02 PM

There is a frozen custard shop in the Del Ray neighborhood of Alexandria VA called "The Dreamery," the owner, Liz used to sell a fabulous cookie there that was sort of a molasses/ginger cookie with a postum glaze on top- like coffee, but not, of course.

I am a big fan of iced postum- lots of ice cubes and milk. very very non-caffeinated, and indeed rich, full bodied

31. Katie | June 29, 2005 7:45 AM

In the viscinity of Takoma DC/ Takoma Park MD, Safeway has Postum between the tea and coffee shelves. $4.99 for the bottle. The local Giant does not carry it.

32. Scott | July 7, 2005 9:13 PM

Postum was a substitute for coffee in WW2. Thats basically what is was used for in the U.S. Also used as a cereal.

33. marian | July 14, 2005 9:29 PM

I have been drinking Postum on and off for 50 or more years. I drink it with milk and a little sweetener on occasion. I have found that if you let it steep for a few minutes the flavor comes out much more. Many years ago when I started drinking the brew I noticed that it stimulated my appetite. This may make it a good beverage for people that have problems in that area.

34. Bunny | July 24, 2005 11:37 AM

OK, my local groceries have stopped selling Postum. In trying to determine why, I've turned up a lot of data on the relationship between Postum and a chemical called acrylamide. It seems that good ol' Postum has the highest content of this chemical of any foods tested by the FDA.




What's up with that? Is this why I'm unable to find the product in the grocery store now?


35. Dan Harvey | August 19, 2005 10:09 PM

Listen, Coffee is not an option! I have in my possession a number of documents by the researchers that state that there are several acidic carcinogens in coffee that are linked to cancer of the kidney, breast, colon, pancreas, ovaries, and bladder. I use to drink a gallon or more a day. I quit and the “COFFEE FLAVERED POSTOM” helped me over the hump. Now in the summer I drink it with nondairy creamer, honey and ice. In the winter I drink it hot with nondairy creamer and honey. I have really learned to love the stuff.

36. Mildred | August 25, 2005 6:31 AM

Never heard of the stuff. Just happened upon it while looking for a coffee sub. I love the taste of coffee but hate what it does to my body. I'm glad to hear ravs about the taste. So what about that acrylamide? I read the link above. Can anyone give this to me in laymen's terms...

37. cluttergirl | August 31, 2005 12:30 AM

hey there! Just found your page while googling postum. Love the stuff. I am also a coffee snob (drink long espressos), and it isn't for me a coffee substitute, any more than peppermint tea is a tea substitute. It is just Postum. And I really like it. Horlicks is ok, but more like a malted milk drink. Postum rocks. And btw, they recently DID change the label images and it's only about $6 cdn here in Canada, and it lasts a long time (unlike most powdered things, it takes 5ml per cup, not three tablespoons, as you note). Thanks for writing about postum!!

38. JOE | September 12, 2005 1:23 AM


39. Mr. Coffee Nerves | September 13, 2005 6:58 PM

Mr. Coffee Nerves says:

Drink more Postum!


40. Shaw Phoenix | September 14, 2005 12:10 AM

I found postum for sale at netgrocer.com The full address is below, and it costs 5.99 a jar.



41. felicianocapicia | September 14, 2005 9:26 PM

Postum has been my oil boon when I am ill, and always wondered what in they hey was in my mom's cryptic jar of postum! thanx for the info jeff!


SwanZaoRenTang?!?! WTF??!?!

42. Judie | September 16, 2005 2:45 PM

Homemade "Postum" for those of you that think Postum is too expensive. This is from Cooks.com. 1 qt. fine ground wheat, 1 pt. coarse ground corn meal and 1/2 C. molasses or dark syrup. Mix the wheat, corn meal and syrup. Rub them in the palms of the hand until it is well mixed. Put it into shallow baking pans and brown in a slow oven until it is a rich dark brown. It must be stirred often for even browning. Don't try to hurry the process or it will burn. When it is done, cool and store in a sealed jar or canister. Use like any cereal coffee. I use 2 Tbs. coffee for each 1 1/2 C. water. It may be boiled or it can be made in an electric coffee maker. With hot milk this makes a nice evening drink. If you can't buy ground wheat, you can sort whole grains of wheat and grind them in your blender. However, take them out before it grinds them into a flour.

43. laana | September 20, 2005 8:56 AM

I used to buy individual packs of Postum in bulk at Smart & Final. They no longer stock them. It was great. No baggies at restaurants. Wish I could find them again.

44. Marie Devine | September 30, 2005 7:53 AM

Thanks for this site. I have long searched for Postum in my local grocery stories. I refuse to buy online at $8.00 a jar. Am glad it is still made. I drank lots of it as a child.

45. JOAN PARKER | September 30, 2005 8:06 AM


46. Paula | October 17, 2005 8:35 PM

I love this stuff. My grandpa used to drink it, he'd add a little milk and sometimes honey. Best stuff ever. But he'd only share a spoonful with us =(. I'm going to be on a hunt for it now.

47. Janis | October 19, 2005 9:49 PM

My grandmother drank Postum. She would keep a small jelly jar with Postum in it for resturants.
I enjoy a hot cup now and then. I was looking for something different in my kitchen shelves and WOW 2 bottles of Postum.
Keep Postum on the store shelves PLEASE!

48. Kent | October 25, 2005 11:17 AM

I am having a hard time finding it in the grocery stores, I have looked all over the Dallas Texas area and have given up and I too refuse to pay $8.00 a jar for it online.

49. Janey | October 31, 2005 4:56 PM

They do have it in Wal Mart superstores, as someone said above. I dig the stuff, can't get enough. I already had three cups today. My jar says 2g of carbs. I hope that's true, b/c I am on South Beach! Also, acrylamide is not listed as an ingredient.

50. Dwaine | November 9, 2005 9:08 PM

Has anyone tried barley cup or know where you can get it in the USA ?

51. kris | November 15, 2005 7:49 AM

just like MKT in Co i am also doing a marketing project on this stuff and so far all i got from this page is that it has a bad label and doesn't seem worth drinking. how am i gonna turn that into a 7 page paper.

52. John | November 19, 2005 8:53 AM

I love Instant Postum and have drunk it for years in cold weather. The last place in the Dallas area I was able to find it was Kroger. I don't want to try Walmart, even to save a buck, as I don't like the way they treat their help. My mother drank Postum for years after she could no longer drink coffee. As for the taste, no, it doesn't taste like coffee. Judge Postum on its own merits. The aroma is pleasant, reassuring, slightly reminiscent of cocoa. No acidity, doesn't upset tender stomachs or precipitate heart palpitations. I've never tried it iced, but that would be a reasonable alternative here in the South. Just wish it were easier to find and was packaged in a nonbreakable jar.

53. fred | November 25, 2005 9:16 AM

Can be found in central U. S. at I G A and dierburg stores. $ 5.49 I add a small amount of whole milk.

54. Diana | November 25, 2005 4:27 PM

I like Postum too and resent all this bashing! For some reason, my parents drank it sometimes even though they drank instant coffee. I'm a lifelong tea drinker and don't like coffee at all, but I like postum with milk. There are two kinds and one is coffee flavored (or called something like that) - I've never had that one. I only use about 1/2 spoonful of it per mug so it lasts a long time. The grocery stores here in PA carry it with the instant coffees and I think it's around $3-4.

55. Anonymous | November 25, 2005 7:10 PM

In Oregon USA..Safeway Stores.

56. gillian | December 2, 2005 12:18 AM

I was acually looking for info on 'Krakus' coffee substitute and was lured to checking out Postum. Feel compelled to add my two cents...is this a thread? anyway i drink organic strong coffee in the morning but in the evening a cup of Krakus is delicious. compare extracts of roasted barley, rye, chicory and beet roots to Postum :wheat bran, wheat,molasses, and corn dextrin. Krakus is made in Poland.

57. Bunnie | December 6, 2005 11:26 AM

For the last few years I have been longing for that good old fashion taste of Postum. I am 32 and my grandmother used to give it to me as a child. Well, just yesterday, I went to my closest grocery store (WALDBAUMS) and there it was. The price $4.69, the label shows a cup with the word Postum across the top. I love it, brings back old times. Would anyone know where I can get those small boxes of cookies from yesteryear? They come in Chocolate and chocolate chip, are in a white box with red or dark brown triangles in the corner. I do believe that they are made by Nabisco. There is a picture of the cookie with cat ears and wiskers drawn on.

58. Debbie Mahlstedt | December 6, 2005 8:45 PM

I drank for years Postum then stopped...now can't find it. Anyone know Philadelphia store that carries it? I recently had grrain beverage drink called INKA was okay but not as good as Postum.

59. Diana | December 9, 2005 9:26 AM

I can find it, but I'm in western PA. It's made by Kraft. My jar has a NY address and this toll-free number. Maybe if you call them, they can tell you where to buy it or what chains might carry it.



60. Lindy | December 14, 2005 7:08 AM

Having been raised SDA I grew up on Postum and am still drinking it today. It's a healthy beverage that is easy on one's body. It is not hard on the nervous system.

61. charlotte | December 19, 2005 3:59 PM

where can i buy postum in my area chattanooga tennessee

62. Sandy | December 24, 2005 9:57 AM

Lindy, I, too, was raised (still am) SDA and I got into regular coffee and had a hard time not drinking it (Starbucks!) but yesterday found a new postum with "natural coffee flavor" still no caffene though. I tried it and it really is good! I like regular postum but this is good, too! Try it. :-) I put flavors in it, too.

63. g | December 26, 2005 8:45 AM

any body know what's actually in the "natural coffee flavor" ingredient?

64. Lilly | December 27, 2005 12:49 PM

I also have been searching for a place to purchase
Instant Postum at a reasonable price. Who are
the manufacturers and where are they located. I wish to order some wholesale?
The local stores are selling a jar at $7, and $8.00.

65. David | January 3, 2006 11:27 AM

I also have had Postum for 30+ years but never as a coffee sub.
When younger my partents used to also get what tasted like Postum but was not instant, we would percolate it. Does anyone know what that might have been (again it tasted just like Postum, actually a little more full flavor than the instant stuff and it was a wheat/molasses base)?
Also, thank you for the trial home made receipt, I will have to see how well it turns out.
If anyone has other tried home made receipts I would appreciate them.

66. Rita Killingsworth | January 3, 2006 4:28 PM

I really like my morning cup of Postum, it helps keep me regular. But for some reason I can't find it here in Walker County, Alabama. Can it be ordered online, and where?

67. Terri | January 5, 2006 5:24 PM

I live in Bessemer Alabama and it is at Wal-Mart.

68. Shannon | January 9, 2006 11:10 AM

I add 1/3 tsp of hershey's cocoa and two packs of nutrasweet. It makes a satisfying hot chocolate substtitute minus about 100 calories!

69. Royal | January 15, 2006 9:08 PM

I am Royal,

Postum has been a drink of choice for about 40 years now.
For me it is not a coffee substitute because I do not drink coffee at all.
Postum is a drink I take when watching the tv or for a mid-afternoon drink. I use sugar only and find the taste quite good and the enjoyment high.

70. Autumn | January 17, 2006 8:08 AM

I am a recent LDS convert (Mormon) and had no trouble with giving up alcohol. Giving up coffee? Painful. Postum REALLY helped with this, just discovered it. I add regular sugar and the flavored creamers and it is line with the WOW requirements. It's NOT exactly liked the brewed coffees but for those weaning off the bean, it beats drinking hot cocoa (yuk!) 100% of the time. I have also heard Pero is good but cannot find it here in VA. We found Postum for $4.27 at local Walmart. I was pleasantly surprised given what it is made from! I would recommend it to those trying to comply with SDA and LDS requirements.

71. Susan B. | February 3, 2006 4:36 PM

Hi everyone. Postum! Postum lore! I thought I was the only person in the entire world that drinks it. I swear I've never had anyone to talk to about Postum except maybe when I'd go back to Ohio to visit my parents and I'd ask if we still had that jar of Postum.

My grandma turned me on to Postum in the '70's when I was a kid. Up until today I thought that Postum was a coffee substitute developed during WWII. Funny how you can come up with a guess about something as a kid and then actually believe it to be the truth as an adult. : )

Anyway, I actually have a jar of "Natural Coffee Flavor" Postum. It' has a great red/white/brown label with sort of a bird's eye view of a cup of steaming Postum. I found this jar on in a small supermarket *at the end of the aisle* in what was a "reduced price" section of various assorted products. Reduced? It was almost $4(US)! There were about 10 jars and I keep thinking that I have to go back there and buy them all up because who know, maybe Kraft discontinued this flavor.

I was so excited to find it. I have that coffee-flavored jar, I have another jar of regular with the same label but with a dark blue color scheme. Also, I have another jar of regular with the hideous "metamucil"/bicycle ride at dusk (or is it dawn?)label that you put on this site.

Thank you, Jeff for letting us post about Postum. I've only read a couple of the other posts so I'll savor the rest whilst ejoying a cup of hot Postum. (Me, I like to drink it with Silk brand soy creamer. It's rich and doesn't give you that weird color that regular soy milk does when you put it in coffee or tea.)

-Susan in California.

72. Jeff Werner | February 4, 2006 1:31 PM

Wow Susan, thanks for a great Postum comment. Would love to see a picture of that special flavour model you have.

73. Mark | February 7, 2006 6:01 PM

I've been looking for a coffee substitute ever since I was diagnosed with GERD (gastroesophageal reflux disease, a.k.a. Acid Reflux) and was told to cut out my 3-cup-a-day caffeine habit. I've tried Teecino, which was OK, but terribly expensive ($8 for an 8-oz can!!).

Will try Postum. Lots of Mormon families where I'm at, so it shouldn't be a scarce item!

--Mark in Hawaii

74. Jeanne White | February 13, 2006 4:20 PM

I have been everywhere looking for Postum. The stores that carried it before are no longer stocking it. I love Postum. Do you sell it by the ccas? The red label tastes a lot like coffee. I am allergic to caffeine. I was buying 3 or 4 jars at a time,but alas, I am without my Postum. Please help me.
Jeanne White

75. charlotte tackett | February 14, 2006 11:42 PM

please help me fine postom coffee i live in east tn and so far the stores that i have went to no longer stock it . i have a 77 yr. old mother that has alzheimers and that can't drink the other coffees and she has been drinking this for over fifty yrs. i would greatly appreciate anyone help thanks

76. winterland4 | February 15, 2006 11:46 AM

I have often picked up this peculiar product in the supermarket, but have yet to purchase a jar as I always sick up in my throat while considering that option.

77. David (2) | February 15, 2006 3:55 PM

Attn: Charlotte #61

I guess you would consider Cleveland, TN in the Chattanooga area, (about 30 miles). I was lucky, thanks to the previous posts, (Thanks, all). I found Postum at the first place I looked, our Wal Mart Super ctr on Keith st. and Paul Huff. It was the original flavor 8 oz jar for $4.13, and yes it claims 3 total carbs. Hopefully you have found it in a Chattanooga Wal Mart by now, but if not, come to beautiful Cleveland.
David (2) One David has already posted.

78. Tania | February 20, 2006 5:53 AM

This stuff:


Is even better....made with dadelion root, chicory and roated barley...alll very good for liver and gall bladder.

Tastes very good, no artificial sweeteners added nor any sweetner needed...Try it!

79. Bonnie | February 20, 2006 12:49 PM

I hadn't thought of Postum until my husband brought home some Maxwell House Decaf and when I opened it those old (I'm 66) memories jumped right in. Don't think I liked it then, mom had it for kids who wanted to be grown up. I think that is why, I never saw her drink it. Sure wouldn't pay a lot for it now.

80. Tina | February 23, 2006 2:11 PM

When I was a kid, I too, drank Postum. Me and my friend Karin snuck it from her parents' stash, thinking we were cool, coffee drinkers. At 38, I'm glad to have tasted the real McCoy(coffee) but would rather not consume it as it doesn't seem to engender the best health. I couldn't find Postum anywhere here in San Francisco, but what I did find is even better. A friend introduced me to Dandy Blend, which tastes basically how I remember Postum tasting, but better, it is made of healthy stuff, no corn dextrin. It is instant, totally dissolving, and it looks a lot like coffee, especially when mixed with milk or soy milk. Actually I've had a nice rich espresso type foam on it, I'm impressed. It has roasted barley, rye, chickory root, dandelion root and beetroot in it. You can check it out at www.dandyblend.com. I bought a jar for work and home, and I'm happy to say, I don't miss coffee. I was. Tea just wouldn't cut my desire for a rich dark brown liquid to sit and write by, or ponder existential moods.


81. Sally Dreyfus | February 28, 2006 8:03 AM

Thank goodness for Postum. I can't take the acid in coffee and tea. I make Postum with sweeteners and with some Nestle Coffe-mate French Vanilla. Yum.

82. Amy | March 8, 2006 11:15 AM

I gave up coffee for Lent. I didn't think I would make it through, until I found Postem! After 20 years of coffee I think I like Postem better!

83. Nancy | March 14, 2006 10:22 PM

Ten years ago, I married a guy who's family is Mormon--he's called a "Jack-Mormon", meaning he doesn't practice. We visit his dear now-88 year old mom in Utah frequently, and all these years, I noticed she drank Postum and my 94 year old father-in-law drinks Pero. Last week, I decided to try the Postum----and I fell in love!! I only started drinking coffee 5 years ago, and never really "LOVED" it. But I can state that I DO love Postum, and plan on using it exclusively.

84. Geocacher Geoff | March 16, 2006 7:40 AM

My parents had Joined the LDS(Mormons), in 1971 and they switched from regular coffee and Rolaids/Tums, to POSTUM, but I never tried the stuff. Went out this morning and got the regular flavor in a small grocery store in Detroit, and it was there for $4.99 a jar.

It is a strange flavor for a drink, but I didn't add any sweetner to it.

85. Dad Bern | March 21, 2006 3:51 PM

Yeah, I grew up on Postum too. We used to pour Milnot in ours when I was a kid in Oklahoma. Milnot was a condensed milk substitute. Haven't heard of that stuff for a long time either. Been trying to find Postum around Martinsburg, WV. Asked Martin's grocery store to get it but haven't seen any yet. I'll have to check Wal-Mart. I used to find it in the Chattanooga area at the Village Market in Collegedale (between Cleveland and Chattanooga). They carry a lot of healthy stuff there and they give a discount for case lots. Used to, anyway.

My wife and I got in a big fight once over whether Postum or Roma was better. One of the kids asked what the difference was between Roma and Postum. I said, "Postum states good." Wrong answer! Roma is easier to find. It's made of barley instead of wheat and it's ok but I still like Postum better.

I was surprised to find out Kraft makes Postum now. You'd think they'd talk it up more, as good as it is. This site is evidence that there is a market for it if they'd just get it into the stores. Keep talking it up.

I like Postum either black or with a creamer of some sort, or for a really wild taste, stir in a spoonfull of Tang. It'll make you squint. Do they still make Tang? I did that when I was in college something like 40 years ago. You might try a few drops of lemon juice to get the same effect.

Let's hear it for Postum: one, two, three, "YEA, POSTUM!"

86. Dick Martin | April 1, 2006 6:11 AM

I'm 74 and remember my grandmother drinking Instant Postum. She drank it with milk and sugar. In those years (1940's)it was packaged in an oval shaped can with an oval shaped, pop-off lid that was pried off with a spoon. It was also labeled "INSTANT POSTUM." Several contributors referred to the drink as "INSTANT POSTUM" and I wondered if they were from the same era. I turned to Postum by necessity when I developed atrial fibrillation. My heart is so sensitive to caffeine that the .3% contained in "99.7% caffeine-free" products starts cardiac palpitations. Postum is better that herbal teas but I would like to find a product that tastes more like coffee. I too have trouble finding it in my area but buy it in Publix Supermarkets in other Georgia cities.

87. Cris | April 11, 2006 5:29 PM

If you like Postum. You should try "Kaffree Roma" by Natural Touch. Sold at your local Food 4 Less. I started drinking it when I was pregnant and craved a cup of coffee.

88. Beryl | April 29, 2006 2:02 PM

I too am allergic to caffeine. It is great to know others are allergic to caffeine as it is not common.

If you are allergic to caffeine, please share the effects you had. Not problems with acid but actual allergy to caffeine itself.

I am allergic to caffeinated coffee, caffeinated colas, all tea - decaf and caff, and chocolate.

If eat/drink for a couple of days, ears swell to the point of going to the emergency room, lungs get a scary web-like feel, sneezing, coughing, eyes swell, large mouth ulcers and swelling of mouth tissue. Beryl Houston Texas

89. Pelagius | April 30, 2006 7:39 PM

In DC and need a hit of Postum? The Hillwood Mansion (aka the House that Postum Built) serves it at their upscale cafe, along with $3 cups of Folgers...

BTW - top 3 google results for Postum:
1. Wikipedia entry
2. Small Breast Systems breast enlargement site ("Postum does not interfere with our breast enhancement system" YES!)
3. This one.

90. Sibel | May 4, 2006 12:09 AM

I have never tried Postum. I have just met it today because it was my advertising project. But now I extremely want to try it, tomorrow morning I will go to Safeway to look for it. Thank you all for your useful information..

My professor told me that only elderly people are drinking it, is it true?


91. Gil Halverson | May 10, 2006 10:55 AM

Hey, I like it and I'm not that old (thirtysomething). Needed a coffee alternative.
It's great when you put a bunch of milk in it---lots of molasses flavor; reminds me of cookies. Doesn't taste like coffee to me, though.

92. Boyd Farr | May 30, 2006 4:29 PM

Want to know if Postum phosphours. How much per
teaspoon or however you measure.

93. Janet | June 10, 2006 5:08 AM

My doctor cut out all tea (including herbal), coffee, chocolate, and soft drinks. I remembered my mother drank Postum so I went looking for it to have something hot to drink in the morning.
I found Postum in Houston at the WalMart on 1960 near Hwy. 290.
For those who cannot have caffeine in any form Postum and lemonade is about it.
If you know that it is not coffee it isn't bad. I do add some coffee creamer and sweetner. Make sure your water is boiling to disolve the stuff.

94. Al in Texas now | June 12, 2006 6:15 PM

I'm 60. My grandfather used to make it for us kids on Saturday mornings to go along with buckwheat cakes and molasses syrup. Yes, we lived in the south - southern CA. He taught us how to "saucer and blow" the drink, cooling it off in the coffee saucer.

He couldn't take caffeine. He was a Postman. Two reasons why he liked Postum, I guess.

95. Kara | June 26, 2006 4:37 PM

My husband and I bought this old house and we have been doing alot of remodeling and we found 2- 8 ounce cans of (instant postum regular postum in a concentrated form) we had never heard of it till now and we thought that these were pretty cool cans they were from 1912.
I looked up a postum website and I found this one pretty neat thatk for all the info, I am a big caff-free drinker so I think I might have to try some now thanks..

96. Mike | July 3, 2006 6:51 AM

Is this the Internet Postum Fan Club or what? Hearty yet smooth, at least when you mix it as a drink. Sprinkled on Ice Cream or just a spoon full with milk it very invigorating and sure to raise eyebrows.

97. Mike | July 3, 2006 6:57 AM

To all you can also purchase postum at Amazon under Gourmet Food.

Jeff, here is the link I used but you might be able to get amazon to perk up your income if you direct the link there.


98. Nancy Dittert | July 6, 2006 7:08 PM

My grandmother drank it daily. I just bought my 90 year old mom a jar of it at Super Wal-mart. I haven't tasted it since I was a kid. Hmmmmm do I dare try it now? : )

~Nancy Dittert

99. ANDRES LOPEZ | July 9, 2006 9:27 PM


100. ANDRES LOPEZ | July 9, 2006 9:31 PM


101. rose esparza | July 13, 2006 9:55 AM

Where can we purchase the coffee at? I really need to know. thanks.

102. Norma | July 31, 2006 11:50 AM

Hi I live in Utah, I just move to this State, and I'm out of Postum, I'll like to know how I can do to find it here.

103. James M Mitchell | August 2, 2006 9:19 AM

I liked Postum immediately. I have been drinking it now religiously for the past two weeks. Two teaspoons sugar and a little pet milk makes it taste just great. Wish I would have found out about it years ago. I am approaching 50 years old and I have all the aches and pains which comes with getting older. I have arthritis real bad in my right knee. Honest to God, my knee feels 100% better since I started drinking Postum. I recommend it highly. Try some.

104. Shirlene Henning | August 4, 2006 2:26 PM

I love to put soy silk creamer in my coffee,it tastes like the real cream.However,I've notice that
you can't get it anymore.I could always get it in the
SuperStores.Lately haven't seen it.
Why would it be taken off the shelves/

105. maureen | August 9, 2006 3:30 PM

Shirlene Henning,

I like Silk Soy Cream as well for my coffee substitute. I was thrilled to discover it as I can't digest dairy cream.

Like you, I noticed that the Superstore I go to in Burnaby, B.C. stopped carrying it, then they brought it back, then it disappeared again. But I find that Capers Natural Foods in Vancouver always has it, and Choices Natural Foods sometimes has it.

I don't find Postum hard to find in stores, unlike some of the other people who have commented. In fact, I just saw it the other day in Save on Foods in Burnaby, B.C. when I was buying the coffee substitute Cafe-Lib. Postum is in many super markets in Vancouver. I don't drink it; I go more for Cafe-Lib or Inka. I would like to try Dandy Blend, the coffee substitute with dandelions in it. But I can't find it in Vancouver so I may have to order it from the U.S.

106. James M Mitchell | August 10, 2006 7:29 AM

Postum is available throughout the midwest. I live in Kansas City Mo and you can find it almost anywhere here. It costs about $4.20 a bottle. It tastes good with cinnamin and brown sugar. No more coffee for me.

107. Cha | August 12, 2006 6:47 AM

I love Postum. I fist had some and a friends mother's house. I was a very heavy coffee drinker and would have about 5 cups a day. I was always jittery. Since I tried Postum I have been drinking it for a year and I love the stuff. To me the Coffee flavored tastes alot better than the original flavored.(to me it leaves a little aftertaste) One question though- Why doesnt Post advertise it as a healthy alternative? Alot of people are sensitive to caffeine, and Postum really isnt a houshold name. Its a shame though Im 24 and all my friends who I let try it buy it. Just a little honey & your favorite creamer and you cant tell it isnt coffee. Tastes alot better than alot of decaffinated brands too.

108. Karlyn | August 13, 2006 6:56 AM

I Just found this web site and in reading the comments, I agree with Tina. DandyBlend is much better tasting and as an added bonus you receive all the nutritional benifits of the Dandelion. Native Americans used it as a cure all. Helping cleanse your liver, and your blood. I just order it on Dandyblend.com You must try it yourself!

FYI It desolves in hot and cold water. So you can even drink it on hot days or add it to ice cream.

109. Brumar | August 19, 2006 7:18 PM

I love postum and used to drink it all the time. I have now gotten into green tea. But I now suffer from GERD or Acid Reflux whichever I have. Do you know if Postum is an acid-forming drink or an Alkaline drink

110. maureen | August 28, 2006 9:23 PM

Does anybody know where I can buy Dandyblend coffee substitute in Vancouver or the Lower Mainland?

I telephoned Capers on Robson Street and also Choices in Yaletown but they don't have it. I really want to try it as I've cut my regular coffee consumption down to two cups a day.

111. Michelle | September 24, 2006 8:40 PM

I've been drinking Postum for years. I'm on a fixed income and don't see any coupons for Postum. Could you maybe send me some?
Thak you

112. Cheryl | September 28, 2006 2:38 PM

My grandfather is 86 and in a nursing home. It would be much easier if it came in packets, does it? I live in the St. Louis/St. Charles, MO area. Thank you

113. Teddy | October 2, 2006 9:58 PM

My Postum Poem
dedicated to C.W. Post, thank you!

P - I hear the kettle begin ping! and shake!
O - I hear the water o'boiling, louder and louder!
S - I see the steam rising and hear the kettle whistle blowing, toot-tooot-tooooot!!
T - I grab my spoon and reach in the bottle for the right measure of Postum mix
U - I mix the hot water and postum together and immediately inhale that wonderful aroma!
M - Mmmmmm good! So very good! Mmmmmm!

- Yes, I am a nut, but I love my Postum!

114. Melissa Martin | October 5, 2006 2:07 PM

This is so great, a Postum easyspeak.
I love the Internet, and thank you Jeff for a forum to talk about as mundane and comforting as Postum.

I began drinking it a few years ago, like others as a coffee substitute. I must say, it isn't quite as good as Orzo, which I buy at a local shop in the Bay Area (go Rainbow Foods in SF, don't "chain store" yourselves, but wish I were near you!), but it is still very yummy.

Postum reminds me of the open range, the hinterland, the Pilgrim and wagon train, and all the rest stops in between. Trick is, first put Postum in the cup, then the hot water. If you dollop a teaspoon of Postum into the hot water, you might just end up with a blackened Postum tooth.

This is great, Jeff, all of us from all around the county (world?), sharing little bits of Postum Q/A and memories. What can bring us together, anti-war protests and Postum blogs.
p.s. I think America is kind of quirky.

115. Louise | October 20, 2006 6:51 PM

My dear aunt in Niagara Falls introduced me to it in the 1960s and I can still recall the taste.

I think I will buy some the next time I go grocery shopping

116. Stormchild | October 22, 2006 11:54 AM

Just tried it today for the first time ever... recuperating from ulcers and trying to avoid the acidity of coffee, but still have something toasty-warm-brown with that rich mouth feel...

Love it.

I've been a coffee fanatic for 38 years, and I know good coffee, so that's saying something.

117. Alice | October 25, 2006 7:39 PM

Where in Florida can you buy Postum. I want to take it to my mother in Virgina who is in a nursing home. A year ago we were in a WalMart in Virgina and could not find any Postum.

118. marilyn James | October 25, 2006 8:58 PM

Where can I find the largest bottle of Postum in Camden, Bishopville Sumter or Hartsville,SC area?
My adopted mom has asked me to look everywhere including Wal-mart but no avail. Help I desperately want to please her at age 84years. She has been drinking Postum all of her life.
pleases assist me ASAP.

Mrs.Marilyn J> James
420 perkins Street
Bishopvlle,SC 29010

119. Bobby | October 29, 2006 4:07 AM

Had some trouble with what I believe were uclers when I was in my twenties and tried Postum which seemed to help alot. I experimented with other coffee substitutes but Postum seem to work the best so I stayed with it. Glad I did because my stomach problem went away and has never come back!
I tried both jars and found that the red jar one worked alot better than the blue one.
Now my son is in his twenties and is suffering with what appears to be the same problem I had when I was young. So, I'm on the look out for the red Postum jar and am thankful for the tips given on this site. I've always liked the smell of coffe but never drank it because I didn't like the taste. I like to drink postum for it own qualities with a little sugar and a little milk or cream. Tastes to me a little carmelly?

120. Carolyn | November 1, 2006 6:37 AM

OK. Where can I find Postum in St. Louis?

121. Annika | November 14, 2006 8:37 AM

As a hispanic I grew up drinking coffee. My mother used to give it to us with hot milk in the morning to get us to wake up for school. As an adult I never drank coffee except everyday in the morning with breakfast. It was something I was used to, it was my daily routine, it's something that I haven't been able to do anymore for the past few years. Since getting into my 30's I have begun having gastric problems as well as food allergies. I am now in a no-acid, no dairy (or by-products), and no caffene diet. It isn't too hard to stick to this diet 'cause if I didn't I'd be in for a world of hurt and a trip to the hospital, but it is PURE TORTURE! It is torture every time I am near someone or someplace that is making coffee (and other stuff) and I can smell the delicious odor of it knowing that I can't have any :( . In my desparation I am now looking for a coffee substitute. I have seen many, but I am kind of leery about spending so much money on something that might taste bad and end up throwing it away. So, checking out the web I thought I could find the opinions of people on how the various coffee substitutes taste like and take my chances on the one with the most positive comments....I guess I'll be trying out the Postum.

122. Cher | November 15, 2006 11:34 AM

THANK YOU for this thread! Had never heard of Postum and as an ex-coffee drinker and LDS, yum! I have the same problem as Annika, being near the aroma is torture! I am healthier for not drinking coffee but just to have a treat with the Postum is sheer delight. I bought the regular flavor at our supercenter in Knoxville and it was only $3.98 - for a whopping 75 servings per container and healthy too! THANKS!!!

123. RILADY | November 26, 2006 6:13 PM

Where in Louisiana can I purchase Postum?

124. RANDY | December 7, 2006 11:08 PM


125. Brenda | December 8, 2006 10:14 AM

I drink a nice cup of Postum each afternoon to tide me over until supper. I find it has more substance than tea and doesn't affect my belly like decaf coffee. Hard to find in New Brunswick but some stores carrry it. I tried Ovaltine once but I did not care for it at all!

126. ronmarshall | December 27, 2006 6:44 PM

Can I still purchase Postum and just where in the Des Moines, IA. or Ft. Wayne.IN. area?

127. Suzzanne | January 3, 2007 2:01 PM

wow....I agree with several people I didn't realize that so many people loved POSTUM. I remember my dad drinking this "coffee stuff" as a kid. Then one day I tried it and loved it. Eventually, we were out, and when we went to the supermarket we couldn't find it.
Yesterday, my boyfriend and I were talking about our childhoods and he stated that he drank POSTUM everyday.
So now I'm looking for it in the Boston area? Any ideas?

128. roger | February 4, 2007 7:17 PM

found postum at super kmart in colorado/denver

129. Sally | February 10, 2007 8:57 AM

Where can I find the red label Postum here in St. Louis, MO.

130. Julia | March 4, 2007 7:23 PM

Since I've been drinking postum it's helped me lose weight and I don't feel hungry most of the time it's totally amazing

131. Janet Roark | March 19, 2007 3:25 PM


I Guess you have made a total of $13.10 if they count everytime you visit the site. lol My Dad use to drink postum and I was curious if it was still around. I never really knew what it was and now I know.

Another Janet

132. antony lenagan | April 9, 2007 10:45 PM

"So now I'm looking for it in the Boston area? Any ideas?"

The Star market on Mass ave. !!

133. R Whiteley | April 17, 2007 8:38 AM

As far as I know you can buy POSTUM at Wal-Mart I bought mine in St Joseph

134. Neil Anderson | April 22, 2007 3:05 PM

Why don't most H.E.B.stores in Texas stock Postum anymore?

135. Nancy | May 7, 2007 7:56 AM

You can buy Postum from Amazon.com. It's $6.39 for an 8-oz. jar, or a pack of 4 jars for $22.88. AND it qualifies for free shipping.

(No, I don't work for Amazon, nor do I own stock in the company. ;-) )

136. Michael | June 16, 2007 7:41 PM

I had been unable to drink coffee for dietary reasons, and have been looking for a decent substitute. I tried some herbal tea-like "coffee substitute" but it was horrible. Tasted like tea gone wrong. Then I came across Postum. While it doesn't exactly taste like a good cup of coffee, it is darn close. Though, it's surprisingly easy to find here, in Rochester, NY, unlike some of the other comments. It's in every local supermarket, even the family-owned ones (Wegmans, Tops, Hegedorn's) with the instant coffee. Well recommended as a decent substitute.

137. Michael | June 16, 2007 7:44 PM

I should add: Postum seems to be cheaper here too. $4.39.

138. Charl'es Wilson Horton Jr. | June 27, 2007 12:26 PM


139. Wendy | July 4, 2007 6:20 PM

My husband was a 5-cup a day coffee drinker until he got acid reflux and was told to give up coffee. Doesn't make for a happy man! Now he's found Postum and although it's not coffee, he's become very fond of it -especially the Postum latte-made with hot milk, sugar, and cinnamon. We just heard of the coffee flavored type and were googling it when we got this site-wow lots of people drink Postum!

140. Wilson Smith | July 12, 2007 10:23 PM

Jeff: this is a great discussion. For those on Facebook, I encourage you to join the POSTUM group and share your photos and stories.

141. Renee | July 25, 2007 12:09 PM

Had no idea Postum even existed until last week. My body doesn't handle caffeine well, but I love the ritual of drinking coffee in the morning. Cocoa is too sweet and tea is just plain boring to me. I need a hot morning drink with personality.

Purchased and had my first cup Friday. I absolutely love it. I add Praline and Cream Coffee Mate creamer, which has sugar in it...no need to add more. It feels and taste like coffee to me...without the heart palpatations.

142. Christy | August 9, 2007 7:51 PM

I feel like I got quite a steal. $4.69 here in the Houston area at Kroger. I have used a Dandelion root drink in the past to get away from coffee. I really loved it, but can't seem to find it anymore. I got it at a specialty herb store in Austin. Anyway, I thought Postum would be similar. It is. Very tasty. Had my first cup this evening. Very happy with my purchase. Started doing some research and came across this site. Now I am excited that I got such a good deal. I probably wouldn't have tried it if it was $8. (the "post" button really should say "postum")

143. Steve | August 17, 2007 10:46 PM

Postum is actually my least favourite of the many "cereal beverages" and I can't tell a difference between the regular and "coffee-flavoured" varieties. Once your taste adjusts to it, it makes a fine hot drink, a coffee substitute. I usually have a jar in the cupboard as well a jar of Cafix or Pero or one of the others. It is easily purchased here in eastern Washington (state).

144. Steve | August 17, 2007 10:51 PM

Oh, I forgot to mention a product I used to really enjoy but has disappeared: Dacopa. It was roasted dahlia root and made a delicious hot drink. Now THAT was my favourite of all time!

145. Mare | August 23, 2007 2:04 PM

I was @ my cousin's fiancee's bridal shower the other day & a long time friend of the family was talking about how she loved Postum. She said it reminded her of being @ her Grandmother's house when she was a little girl. She said she brings it to work with her, said she loves it. I might have to give it a try. Seeing the pictures of the old time cans of Postum reminded me of when we used to have Nestle Quick chocolate powder as kids. I'm 32, I remember the cans being metal & they had the lid you popped off with a spoon. Thanks, Jeff, the people who wrote these interesting posts, & also the people who submitted those nice pictures of the old time cans. :)

146. Lin Muir | August 25, 2007 1:43 PM

I live in Durban, South Africa. I am not allowed to drink tea or coffee. I was able to purchase Postum at local stores but am battling to find it - have been for 8 weeks,despite phoning Johannesburg and in fact right around the country Please let me know how I can obtain some urgently.
Lin Muir

147. cindy | October 10, 2007 11:33 AM

I am looking for the "coffee flavored" postum. Can't find it in the stores anymore.

148. Kasey | October 18, 2007 7:41 AM

I'm still looking for a real coffee substitute. So far tried
Krakus - kinda bland not like coffee at all.
Caf-Lib - Nastiest stuff I've ever tasted.
Postum - Not bad but it doesn't taste anything like coffee, more like liquid "Shreddies"

Anyone try Teeccino?

149. Marlene | October 18, 2007 9:24 PM

I drink Postum all the time and have for about 30 years. I used to drink it with honey and milk, but the best way is with the hazelnut creamers and everyone at work tells me it smells like chocolate chip cookies. It tastes really delicious.

150. Evelyn | October 22, 2007 5:34 PM

I love postum. So do my children. My mother gave it to us and my kids--we've been drinking it for years. I can't find the coffee flavored postum either -- in NY or PA. I just bought the last jar in my supermarket. I'm hoping they will fill the shelves soon. I'm getting anxious thinking they will not replenish their stock. In NY it's 4.99 - in PA it's over $5. I don't get it.

151. Susan Simonelli | October 27, 2007 6:12 PM

I am 60 years old and my grandmother gave me Postum when I was a small child. I can still remember how delicious and soothing it was. Not only was it good, but it brings back fond memories of my childhood. I still drink it today. When shopping in my market today, I went to pick up my Postum and found a sigh saying that it was being discontinued,,YIPES!!! There were three bottles left and I bought them at the reduced price of $3.54 each. I sure would hate it if this were to dissappear from the market completely.

152. meta99 | November 6, 2007 5:33 PM

To those who said there are other better coffee substitutes... well i've tried over a dozen of them and haven't found any as good. If you think it's too weak then you didn't put enough in the cup. It's like coffee without the acid. I love it, and I hope its around for another 100 years

153. edkeyes/massachusetts | November 12, 2007 1:01 PM

Saw Postum on shelf when looking for decaff for my main squeeze. I went home and googled it and found out what it was. I returned to store and purchased it. Had my first cup then another. I have been a very heavy coffee drinker for to many years to mention. This Postum is really very good. I was wondering about the health aspects, but seeing everybody remembers there grand-parents drinking it and marks there ages in at about octarian. I guess my question of health benifits have been answered. I just purchased it here in Massachusetts and there were plenty of jars ($4.99) on shelf. The store is known as Market Basket. As soon as this is posted I will run out to make another purchase :)
PS. The jars have expiration dates can anyone elaborate on shelf life or storage concerns? ie. can you freeze it for later use?

154. MARGARET | November 12, 2007 7:04 PM


155. Stu Fankhanel | November 14, 2007 11:16 AM

I am allegic to coffee (not caffine)and have used Postum as a substitute since 1981, it's brown and I have learned to like the taste with a little sweetener. When I lived in western North Dakota resaurants often stocked it in little packets like the sugar packs they have.
I live in Minnesota now and no one seems to want to bother. I use it at home and at work but am stuck with tea or hot water elsewhere.

156. John Gregoire | November 21, 2007 5:29 AM

Coffee flavored Postum is no longer available in the southern tier of NY. Speaking with Kraft customer service we found that one may purchase it direct by mail. However, Kraft is taking advantage of the consumer by adding at least two dollars to the usual shelf price and capping that with a very hefty shipping charge. To make matters worse, Kraft is responding to requests from store chains such as Wegman's by telling them the coffe-flavored version is no longer available.

Does anyone have better info? I miss the stuff. is there a like product? I've tried Cafix and dislike it.

157. GLENN GERHARD | November 22, 2007 7:53 AM

I've been drinking Postum for over 30 years now and, recently, it has been disappearing from local store shelves as well as sites on line. I drink it every morning (in addition to coffee)for one reason: better bowel movements. And, the more I drink the better my bowel movements are. I'm sure it is the molasses in it that does this although the bran may also add a bit. Whatever is done (the drying and concentrating of the molasses?) just one or two teaspoons(cups) a day does wonders for the bowels.
Does anyone out there know where it can still be purchased? Also, I understand Kraft Foods sold their Postum Branch. Does anyone know who purchased it?

158. Julianplease | November 22, 2007 8:28 PM

So thankful to have found espressos, sipping these have helped me kick my Postum habit. I would drink it at all times, even when socially inappropriate and sometimes I would lick my left index finger and swirl it around in a tiny satchel of dry Postum I kept in my breast pocket. I tried slurping warm molasses but only coffee made in the espresso manner has allowed me to live a Postum free life. THANKS FOR YOUR HOMESITE JEFF.

159. DND | November 23, 2007 12:06 PM

I think Postum is fine but primarily I use Krakus.

160. Lee Tyndall | November 24, 2007 12:19 PM

I have been drinking POSTUM for most of my life. My mother always had it in our pantry so it was "normal" for us to drink it. It wasn't until I became an adult and had a hard time finding it in grocery stores that I realized it wasn't in everyone's home. It amazes me how grocery store managers shrug and make faces when I approach them about the product. I live in Wilmington, North Carolina where we have an eclectic mix of cultures as well as an incredibly diverse population. I have searched high and low for postum here, and have not been able to find it. I long for the day when I find a store that stocks it. I will most certainly buy them out! My grandparents and extended family have already placed orders for it with me. ;-)

161. Jack Scott | November 25, 2007 6:03 PM

I've been drinking Postum all my life. My parents used to have it in the house and I became used to it. I can remember seing it on menus of restaurants in the 50s. In the 70s, it was available where I worked, but the cafeteria workers described it as something "old people drank." It's still available in supermarkets but I worry at times that it will be discontinued. It's good to read all the comments of people who drink it.

162. estelle | November 26, 2007 1:53 AM

After reading a myriad of comments on Postum I still have no idea if one can get it readily in South Africa. I have used this product for over 30 years and have struggled to find it during certain stages but now cannot find it anywhere - does anybody out there know where I can find about 10 bottles of this stuff before the next famine.

163. Breanne | November 27, 2007 8:13 PM

My grandpa use to serve all his grandchildren postum when we were little, it's one of my fondest memories of him. I had kind of forgotten about it until I found postum in a Smith's grocery store back in September, so I bought some. When my husband and I ran low on it we went to get some more and have not been able to find it at Smith's or any other grocery store in our area. I am wondering if it has finally been discontinued. Does anyone know?

164. Shannon | November 28, 2007 10:26 AM

I just found out from KRAFT that postum is being discontinued because of the demand isn't worth what it costs them to make it. Unless this lady that I talked to is up in the night, we may be saying goodbye to my favorite beverage. Maybe if everyone that is on this page complains to kraft they will bring it back.

165. R. Stewart | November 28, 2007 2:43 PM

I am looking for the coffee-flavored Postum in Beckley, WV. I am on a very low carb diet and this was my alternative to cappuccino. I have really grown to love this stuff and am desperately trying to find some.

166. R. Stewart | November 28, 2007 2:43 PM

I am looking for the coffee-flavored Postum in Beckley, WV. I am on a very low carb diet and this was my alternative to cappuccino. I have really grown to love this stuff and am desperately trying to find some.

167. brenda nelson | November 29, 2007 3:15 PM

My husband has drank postum for 30 years and when we were married almost 20 years ago I got hooked on it. We ran out of postum and am not able to purchase it in any store. Is it true postum is being discontinued. It seems it sold quite well in my aarea which is Utah and also California. Please don't discontinue it.

168. AMW | November 29, 2007 7:56 PM

I like hot beverages almost as much as I hate caffeine. I actually went looking for Cafix but found Postum instead. The price was reduced to $3 and change and it was the last jar on the shelf. Figured I'd give it a try.

Two cups later and I'm in love! I hope it isn't being discontinued. I'll definitely be buying a few jars just in case, though. Assuming I can find another store that carries it.

169. arthur w galinat | November 30, 2007 12:07 PM

not on shelves in local markets

170. Joan | November 30, 2007 3:37 PM

I am in Sunnyvale, CA and am inquiring if anyone knows if another company has picked up this product.

I just voiced my displeasure with Post, by telling them I would not be buying Post anything because I was not happy with their greed; that they couldn't "bother" to offer Postum (I know full well it's all about more, more, more ...... for them). With the numbers switching off caffeine and other unhealthy food products, it doesn't add up that they couldn't afford to advertise this product to a healthier conscious public.

Dietary restrictions also narrowed my edibles, and I was highly dependent on Postum to give me any healthy alternative to vanilla for flavoring my morning Protein drink (different protein powder makers have dropped all their flavors, and I react to chocolate).

Was I happy to find this site. Amazing.

171. Don Corum | December 3, 2007 5:01 AM

Don Corum, Salt Lake,Utah.I have enjoyed drinking Postum for many years.I have'nt seen any subistute in the stores that could take it's place.I wish they would put this back into production,so we could enjoy this product.

172. Dolores | December 5, 2007 7:40 AM

Really, really, REALLY disappointed with Kraft. I've been drinking Postum for years and will really miss it. Their customer service rep said they offer no other coffee substitute. We should get up a petition or something...anything...to bring it back.

173. Claudette | December 5, 2007 8:21 AM

I made a comment about Postum this past month, but I've never seen it posted. I didn't say anything bad, so I was wondering why it wasn't posted here. Was it not approved? I too would like to see Postum back on the shelves.
Thanks for your time.

174. Bill Johnson | December 5, 2007 8:46 AM

I too am disappointed that Kraft has decided to discontinue making POSTUM ! I called them to see if they have their retailers send back "unsold" product or
if any "Dollar" stores might have bought remaining stock? No such luck ! I'm jealously guarding my LAST jar of the stuff (Number BF-6787 on the lid) and will pass it on to my grandkids in hopes it will someday become a "collector's" item !

175. RONNIE | December 6, 2007 9:39 AM


176. Nancy | December 8, 2007 7:06 PM

My husband is also a Postum drinker and we are unable to find it also. I sent a e-mail to Kraft, but after reading these e-mails I gather Kraft has indeed stopped selling it. I think that everyone should send letters to Kraft and maybe they will bring it back. I plan on sending a few.If we all sticik together maybe Kraft will see that there is a market for Postum

177. Dale | December 9, 2007 7:58 AM

Wikipedia says it's discontinuing it. I found a place to buy it online here http://www.farawayfoods.com/postum.html but it's $8.60 a bottle. We have Kroger's out east in Ohio and I get it there. Walmart might carry it again if you ask. They tend to cater to the neighborhood they sell in. I'll be bummed if they discontinue it. I have acid reflux, too, and it's a lifesaver cuz I love that smooth cup of coffee milk and sugar in the AM and while I'm working on my computer.

Amazon.com shows another natural substitute called Cafix, one called Kaffree Rome and another called Pero ...isn't that sp. for but....OK not butt :-). I'll have to try those, too. But 7th day adventists are big into natural, organic food. I'd trust anything they make. But tea? PTPTPTTPTPT :-P' Just don't cut it.

178. Deb | December 9, 2007 10:26 AM

Hi Jeff, I stumbled on your site looking for a friend who drinks postum. She has been drinking it and I share it with her on her visits. She went to the store to find that it will no long be carried so she called the company. She found out that this product is going to be discontinued. Just wanted to post this to all your readers.

Thanks for the interesting site;

179. loretta dorn | December 9, 2007 12:14 PM

hi there,i love poustum,i'v drank it for years.well like a month ago i havent seen postum on any store shelves.could you tell me what is going on.

180. Nany | December 10, 2007 8:49 AM

I am so sad Postum is discontinued.What can be used to replace Postum?? I hate Perro.

181. kingjudah | December 11, 2007 4:59 PM

I am also a long time POSTUM drinker ,and very sad to see this product go.We must not take this lying down. Times like this call for action. I can not say what that is right now, but look out for it in 2008/09. The alternative will soon be another choice to rival coffee. Lord willing !

182. Norman Johnson | December 12, 2007 9:29 PM

My local grocer told me the same product would be coming out in January 2008 in a new package. I hope it is so because I have been drinking postum since I was 10 years old. I am now 78.

183. Bill | December 13, 2007 9:22 AM

I've been drinking POSTUM for many many years. One by one the stores in our area have discontinued it. I called KRAFTFOODS only to find that they've discontinued making it altogether. I am very unhappy about this. I will need to find another very similar (decaffinated) coffee substitute very soon. Any suggestions?


184. Nancy Fisher | December 13, 2007 9:27 PM

I love postum, it is a very nice heathly alternate to coffee, I will also be very upset if it is diss. There are too many health disadvantages to drinking coffee.

185. J Slacker | December 14, 2007 1:57 PM

Where has all the postum GONE??? It has completely disappeared from the US. Not on any shelves or even mentioned on the Kraft foods website (US). Canadians are still happy cause it is still on theirs....


186. Mike Martin | December 14, 2007 10:40 PM

Come on Kraft. If you need to charge more to make it profitable, do it. You have left a lot of your faithful customers hanging out here.

187. Nancy Fisher | December 15, 2007 7:35 PM

Well I called Kraft on 13-14-07 as well and yes the have discontinued it, the lady said that they just didn't sell it enough you know it really upsets me that just because KRAFT doesn't make millions off of a product,they need to be so greedy for money that they think it would be better for them to just get rid of it, I know there are thousands of people that drink this, and yes it is popular with Latter Day Saints and yes I am one but we don't drink tea or coffee and you know there are only like around thirteen million of us, anywho I think we should all stank together and get a list going and send it to Kraft maybe we could change things.

188. Nancy Fisher | December 15, 2007 7:36 PM

Well I called Kraft on 13-14-07 as well and yes the have discontinued it, the lady said that they just didn't sell it enough you know it really upsets me that just because KRAFT doesn't make millions off of a product,they need to be so greedy for money that they think it would be better for them to just get rid of it, I know there are thousands of people that drink this, and yes it is popular with Latter Day Saints and yes I am one but we don't drink tea or coffee and you know there are only like around thirteen million of us, anywho I think we should all stick together and get a list going and send it to Kraft maybe we could change things.

189. Nanette Petersen | December 16, 2007 9:52 AM

I have been looking everywhere, here in Utah, for Postum. I am really sad if it has really been discontinued I have been drinking Postum since I was a teenager, surfing the beaches and freezing my gutts out on those early morning adventures! Now I'm a mom and still love Postum in the mornings, especially, when it is cold and snowy outside! Does anyone know why they are going to discontinue making this product? It looks to me like there are quite a few people who love Postum and are not happy to see it go!

190. Doug Crandall | December 16, 2007 10:32 AM

My wife and I just recently discovered that the local grocery stores are no longer carrying Postum. We were very disappointed and registered our concern with Kraft via telephone. Is there some other way that we can get the message to Kraft that there are many Postum drinkers out here who want them to start producing it again?

191. Tom | December 16, 2007 8:25 PM

That faraway foods site is discontinuing selling Postum

192. Tom | December 16, 2007 8:28 PM

I would join the Latter Day Saint movement - tell me where to sign?

193. Nanette Petersen | December 17, 2007 7:17 AM

Nancy, I'll sign whatever we need to sign to get this back on the shelves! I'm with you it makes absolutely no sense, what so ever to take a product out of production that has been around for so many years! I can understand if sales suffer, okay, then they need to change things, however, it looks to me like they should take a closer look at the demand out there for postum and maybe think about a different marketing approach, instead of eliminating a product completely!

194. Bill Johnson | December 17, 2007 7:47 AM

Just so you know....Kraft Canada has also discontinued marketing Postum ! This in spite of the fact it's advertised on their web site at kraftcanada.com. Oh well, what's a body to do ?

195. ben penniston | December 17, 2007 11:12 AM

We're desperate.
We've been drinking POSTUM for 40 years.
Kraft has discontinued it and it's not
in the stores any more.


196. Mike Martin | December 17, 2007 12:47 PM

You will love this. There is a product called CAF-LIB the UNCOFFEE distributed by I-D Foods Corporation 1800 Autoroute Laval Laval, Quebec H7S 2E7 Canada.
Like many of you, I was really concerned about Postum no longer being manufactured by Kraft Foods after using it for over 40 years. I tried this product and the transition from Postum to this is totally seamless. Also made from grain. If anything, it is a cleaner more coffee-like experience. I like it better. Their Tel No is: 1-888-ID-FOODS.

197. Denise | December 17, 2007 9:19 PM

I have been looking for Postum everywhere and everyone is out. I will be very upset if they take it off the market. A lot of my family is also upset because they have not been able to find it. We all love POSTUM

198. Postum lover | December 18, 2007 2:23 PM

Has anyone tried this stuff: Natural Touch Kaffree Roma Roasted Grain Beverage.
It's sold through Amazon, but about twice the price of Postum or more.

Since Postum is no longer an option, just wondering if this is a good replacement?

It is made from roasted grain also. I don't like Pero either, and would like to find a suitable substitue.

199. Anonymous | December 19, 2007 6:29 AM

Nancy, I'll sign whatever we need to sign to get this back on the shelves! I'm with you it makes absolutely no sense, what so ever to take a product out of production that has been around for so many years! I can understand if sales suffer then they need to change things, however, it looks to me like they should take a closer look at the demand out there for postum and maybe think about a different marketing approach, instead of eliminating a product completely! Nanette

200. diane | December 19, 2007 2:46 PM

hi do you know kraft foods has stopped making postum? my dad and i were trying to find it today and the shelves are bare. we've drank postum as far back as i can remember and i'm 54. it's such a soothing drink and when i developed gerd it was a great alternative to tea and coffee. bummer! diane from pittsburgh

201. George Seeley | December 19, 2007 6:04 PM

I feel as if a friend has died. I agree with Nancy Fisher (185) who wonders why Kraft needs to drop an old faithful product just because it does not make multi- millions/year. If I was able to start a new company to produce just Postum I would be content to earn the paltry few millions that Kraft is giving up. Some think Postum is a coffee substitute--but ironically there is no REAL substitute for Postum.

202. I NEED MY POSTUM NOW | December 19, 2007 11:04 PM

I think we should boycott Kraft. Or at least if everyone calls every day, emails them every day, sends letters to their corporate office eventually they might listen.

Ever heard the phrase "the squeaky wheel gets the grease"??

The more we squeak, the more attention we will get.

But I believe we should take this public, to every blog, every website, every time we post something somewhere, include the word POSTUM and your love for it.

Maybe if we do this, when Kraft is tired of us whining and googles Postum they'll come up with thousands of results of nothing but complaints that it's gone.

If we all do this repeatedly, the sheer number of complaints might make them raise an eyebrow and try the product again. If nothing else, maybe in Utah/Idaho/Colorado where their largest market exists.

203. Nancy Fisher | December 20, 2007 9:14 PM

Yes, I agree about the blogs and emails and calls to kraft as 199 states I am going to start calling at least everyday and get a list going on my email and put it on myspace. and sorry for all the typos in past comments my brain thinks faster than my fingers,lol. and yes when I called kraft on 12-14-07, the number I called is on the back of your postum jar, the woman said that it had been discontinued this winter season of 2007 because of not making enough money on it. I now it's not just LDS people that drink this stuff my dads bestfriend has drank it for years and years cause he enjoys it and my dad who has drank coffee his whole life was told by a Dr. to stop drinking coffee and to switch to postum for health reasons. Anyways I know I haven't bought anything made buy Kraft since I found out I'm all for a boycott!!!

204. Peggy Benjamin | December 21, 2007 7:43 AM

I have used Postum for over 30 years. When I found it gone from the shelves in my local store I thought they were just out of stock. I can't believe it will no longer be made. I am searching everywhere for a something to take it's place and I have had no luck without going through the internet. I want to shop at my local store, I want to have to same taste I have had for years.

205. JACK | December 22, 2007 7:17 AM



206. SAVANA | December 22, 2007 3:53 PM


207. Baby Boomer | December 22, 2007 6:47 PM

I grew up with the stuff, and drink it quite regularly (I also love strong coffee, so it's not a substitute for me).

Sadly, after a hundred years, the run is over. I'm heading out right now to buy the few remaining cans on our grocer's shelf.

Oh well. It had to happen. Our society is run by trendy little shitheads who think that the only thing of value is what they themselves invent or consume. The rest of us can just go to hell.

208. Jennifer | December 22, 2007 7:08 PM

Post Cereals is merging with Ralcorp later next year. Maybe Ralcorp will bring Postum back.

209. TERRY | December 22, 2007 11:45 PM



210. Judy | December 23, 2007 10:42 AM

I too am looking high and low for Postum. I love it with my lunch and I'm really missing it. Can it be found anywhere? I will call Kraft and tell them how I feel about the stuff.

211. NATHALIE BEDNARCZYK | December 23, 2007 6:13 PM

I also have been drinking postum for years....


212. Dori | December 24, 2007 12:52 PM

I really hope this isn't the end of Postum, I love this stuff. I'm 30 and I've been drinking it ever since I can remember.I drink almost every day. I sent KraftFoods an e-mail telling them how much I love it. Everytime I open the jar to make a cup, I'm just so dissaponted this is my next to last jar.

213. Goldie | December 26, 2007 9:45 PM

I hope Postum will store in a jar very well and have a long shelf life. I enjoy Postum well enough that I desire to purchase enough off the emptying shelves now to last me the rest of my life just in case it is not brought back. I don't drink several cups a day and not even every day, but I can't picture craving it someday and not having a way to satisfy that craving. At the age of 58 I wonder how many jars I need to try to locate in order to have some remaining in my kitchen cupboard the day I die. I hope Kraft will bring it back for the many people who desire to continue the drink they have grown to love. I wish I had an answer to everyone's problem concerning lack of being able to locate the product, but Kraft is the only one that can solve the problem and hopefully will reconsider and take care of the many faithful customers who have bought, drank, and supported this product for years. I live in Broken Arrow, OK and it is quickly vanishing from the shelves here, too.

214. David | December 27, 2007 10:01 AM

Please boycott Kraft and Post foods Kraft bought Post and Kraft is the one that decided to discontinue Postum

215. Melissa | December 27, 2007 9:28 PM

Does anyone know what the recipe is for the beloved Postum?? Could we...make it ourselves!!!???

216. Melissa | December 27, 2007 9:38 PM

By the way, hidden in their website is a way to e-mail them:


217. Robert Campbell | December 28, 2007 8:20 AM

Talked with Kraft Foods,Inc. (aka Post) today. You can call them to at 1-800-431-7678. They confirmed, apologetically, that Postum was being discontinued due to lack of customer demand. Some say it has been only recently off store shelved. The Kraft customer rep indicated that the company would be open to more computer feedback. If you can them they will take your comments.

218. Robert Campbell | December 28, 2007 8:26 AM

PS - In last post meant "consumer feedback", not "computer feedback", but given Melissa's find of an email address I guess both might be worth a try.

: - )

219. Bill Johnson | December 28, 2007 9:03 AM

Well, a miracle of miracles...I got a Christmas present of EIGHT JARS of Postum ! My wife found it at a new Wal-Mart in Streetsboro, Ohio and she bought all that was on the shelf! Wooha!
If I ration it carefully it should last me a good long time. Meanwhile Kraft will suffer the loss of all us good customers...unless we let it be know we are NOT happy about their decision to discontinue the Postum product.

220. Lyndyn | December 28, 2007 12:32 PM

See entries 15 and 42 earlier in this forum for Postum recipe.

This chat started on 2004; here 3 years later still going! You've all got me so craving Postum and i don't even drink the stuff!

221. Lyndyn | December 28, 2007 12:35 PM

Forgot to mention that I also love Kaffree Roma. I think it is the better of the coffee substitutes I've tried. I add a little maple syrup and soymilk for a pampering drink as good as hot chocolate

222. Maureen | December 28, 2007 5:15 PM

Talked with Kraft Foods,Inc. (aka Post) today. Please call them to file a request to bring it back at 1-800-431-7678.

223. Paul | December 28, 2007 11:48 PM

I emailed Kraft about Postum and received the following response.

====== quote ======
Thank you for visiting http://www.kraftfoods.com/ and for your interest in POSTUM, Instant Hot Beverage.

It's great to hear from consumers who are looking for our products because it lets us know how much you enjoy them. The tough part comes when we have to share the news that the product you're trying to find has been discontinued.

If products don't seem to be popular with our consumers, and demand starts to drop, a decision is made to discontinue the item. Once this decision is made, we stop making the product and the remaining supply is shipped from our warehouse to the grocery stores. Unfortunately we do not have any information about which stores may still have our discontinued products in stock.

At this time there are no plans to bring back our discontinued products, but we are always cooking up something new to help you live and eat better so you may discover a new favorite!

Again, thanks for contacting us, and I hope you'll continue to enjoy our products.

Kim McMiller
Associate Director, Consumer Relations

====== end quote ======

224. Maureen | December 29, 2007 10:53 AM

Please call them to file a request to bring it back at 1-800-431-7678.

225. ccruz4@tampabay.rr.com | December 30, 2007 1:03 AM

I have not been able to find POSTUM product in the local stores. They have stoped selling it. It is the only the only cofee substitute that I can drink. Can you help me with information on ordering it through the mail.

226. ccruz4@tampabay.rr.com | December 30, 2007 1:03 AM

I have not been able to find POSTUM product in the local stores. They have stoped selling it. It is the only the only cofee substitute that I can drink. Can you help me with information on ordering it through the mail.

227. Regina S. Green | December 30, 2007 11:06 AM

With a major situation on my hands and need your help. Since 1949
Postum (the original)has been my breakfast beverage of choice. Sinced I moved from Pennsylvania to Georgia it is VERY hard to find. For the last 4 months I cannot find Postum and I miss it terribly. Please don't stop making it. Grocery stores - Kroger, Publix, Piggly Wiggly and major of WalMart's do not carry it. What am I going to do?

228. Martha Boynton | December 31, 2007 5:33 AM

I'm so disappointed, I called this morning and was told by Krafts they are no longer carrying the product. Please call them and let them know we want the product back. 1-800-431-7678

229. Sara | December 31, 2007 11:21 AM

Hello, my name is Sara and I am a reporter for the Deseret Morning News in Salt Lake City, Utah. I'm working on a story about Postum being discontinued, taking the angle of the drink being seen by many as the "Mormon coffee." I would appreciate talking with anyone who is frustrated with this decision. I would particularly like to speak with people who are from Utah or who are Mormon. Please call 801-437-7627. Thank you!

230. Doug | December 31, 2007 3:48 PM

Kraft no longer makes Postum. Pasted below is an email just received from them:

From: Kraft - Online Team2 (OnlineTeam2@Casupport.com)
Sent:Mon 12/31/07

Thank you for visiting http://www.kraftfoods.com/ and for your interest in POSTUM Instant Hot Beverage.

It's great to hear from consumers who are looking for our products because it lets us know how much you enjoy them. The tough part comes when we have to share the news that the product you're trying to find has been discontinued.

If products don't seem to be popular with our consumers, and demand starts to drop, a decision is made to discontinue the item. Once this decision is made, we stop making the product and the remaining supply is shipped from our warehouse to the grocery stores. Unfortunately we do not have any information about which stores may still have our discontinued products in stock.

At this time there are no plans to bring back our discontinued products, but we are always cooking up something new to help you live and eat better so you may discover a new favorite!

Again, thanks for contacting us, and I hope you'll continue to enjoy our products.

Kim McMiller
Associate Director, Consumer Relations

231. mack smith | December 31, 2007 6:36 PM

How could another company be found to approach with the posibility of them purchasing the rights from kraft to make postum?

233. K L Hunt | January 1, 2008 1:29 PM

Just finished my last jar. Postum has gone the way of all the world. Life goes on.

234. K L Hunt | January 1, 2008 1:29 PM

Just finished my last jar. Postum has gone the way of all the world. Life goes on.

235. primoriz | January 1, 2008 3:21 PM

I don't drink it personally, but my husband does. He loves it. He used to drink coffee, but has since tried to stop drinking coffee because of religious reasons. Postum has been his lifesaver and it has been wonderful. He was quite upset when he heard it was being discontinued. Where can we buy it to stock up on it here in Utah? Does Macey's still have some?

236. Linda Barton | January 1, 2008 6:40 PM

I can remember my grand-parents drinking postum (1958) and telling me I wouldn't like it. You know what that does to a kid. I loved it. I have been treating myself to postum for 50 years now. I can hardly believe that we will now be able to get it. Sorry Kraft but there is nothing like postum.
Maybe you could give the recipe to others who would continue this wonderful product. Dear Kraft....if demand started to slow down why not promote it....don't end it.

237. very angry | January 2, 2008 8:45 AM

My mother and her friend who have been using this product for years,as a lot of other people, need a product like this for health reasons.They have no idea how to get on a computer to voice their opinion.It's a real shame that because "Kraft" can't make fists full of money off the elderly that they can just be shoved aside.You would think that they have a big enough business with all their other products that they could afford to keep Postum on the market. It's not bad enough how the elderly are treated in the first place by the government now "Kraft" is following suit.One can only hope that when the decision maker of this dilema reaches an age that prohibits a cup of coffee,they too will be screwed! Most of the people who sent comments in are from Utah,Idaho,Colorado well I am from Pennsylvania representing the east coast who are looking for this product also.I don't think it will help calling 1-800-431-7678 to complain because they don't really care! Just boycott kraft and post.

238. Ken Mensing | January 2, 2008 10:04 AM

I'm so sad to see Postum gone. It was created on January 1, 1895 and has sold ever since.

Why would Kraft do away with the product with the sale of the Post Division to Ralston?

I spoke with a good friend who worked at the Post plant in Battle Creek, MI where Postum was invented. She said that the original ovens were all removed in the fall. She got the past box to come off the belt for her museum of Post items.

We can all call and request production to start up again, but since the machines have all been removed it is a done deal.

My friend has C.W. Post's original 1895 ledger with the Postum recipe in it. I'm going to see if I can get the right ingredients and make it myself. I don't expect to have much success with it. :-(

239. Joe | January 2, 2008 2:38 PM

Bring it back!!

240. Joe | January 2, 2008 2:41 PM

Boycott Kraft Foods NOW!!!

241. Teresa West | January 2, 2008 4:08 PM

I also LOVE Postum! I e-mailed Kraft about it, too. I ran and looked in my pantry and found 2 jars. The expiration date on both is Feb. 2008. Anyone have any idea how long it should "last" beyond that date?
NC mama

242. Anisa | January 3, 2008 1:18 PM

Teeccino Caffeine-free Herbal Coffee is a wonderful coffee alternative to switch over to since Potum will no longer be available. Teeccino is offering a free sample on their website.

243. Scarlett Ange | January 3, 2008 2:43 PM

I'm 63. Grew up in SC and we drank hot Postum in the winter and Iced Postum in the summer. When my soon-to-be husband first tasted it at our house (Iced made w/lemon and sugar), he was hooked. Our 3 children and grandchildren (ages 4 to 12) love this drink! I am a Kraft stockholder, but I will boycott their products because we are soooo mad. I've called everyone I know who drinks Postum and given them the 1-800 # but like too many big businesses, it is ALL about large profits -not making a few thousand people happy.

244. Shellie | January 4, 2008 7:29 PM

I have 10 jars of postum if anyone is interested let me know. I'll probably be posting them on ebay soon.
I just found them at my local store and bought them on the spot the expire date is Feb 09 so they are all good!
Shellie ebay name dbahsmom

or email me shell_bell22@hotmail.com

245. Elaine Mooring | January 5, 2008 4:00 AM

I find it hard to stomach that Kraft foods decides to discontinue a popular product (but not enough profit margin; i.e., 200%) to maintain production. Why not offer the product license to a speciality outfit; oh, the cost of distribution too high, etc., etc. Thank you Kraft and on behalf of consumers everywhere, we'll just stay away from your line. Elaine M.

246. Kim | January 5, 2008 3:20 PM

Jeff, I am glad I made you 10 cents today, or is Kraft still paying you for every hit even though they have discontinued Postum? With all this chit-chat prices will sky rocket on this stuff...I guess I better go the the market and pick 10 jars up, $3.98 here in Texas.

247. bn | January 5, 2008 7:08 PM

My family are all Postum lovers. We trained all of our kids and grandkids to love the product. We are all sorely upset that Postum has been take off the market and it looks like it is for good (according to the comments made). I've also wondered how Postum was made and thought about making it myself, as it seems like it is mainly toasted wheat and wondered if popping the wheat in a pan until it was dark and then grinding it - it that would work. Knowing me I will probably try to duplicate it, so if anyone gets the recipe, let me know - (nvy@comcast.net)

248. Shawn Ricks | January 5, 2008 10:57 PM

Ok so Kraft Foods has discontinued Postum. So lets find a Substitute. I am going out to buy Pero and Kaffree Roma, but for those who can find the amazing POSTUM Beverage here is a family recipe that has been with us since the late 1800's

Good Luck I love this stuff my favorite recipe is as follows(My Grandmother used to make this for me)
3-8 Cups milk
3-10 tablespoons of Postum(weak or strong)-I like strong
1 tablespoon of molasses
2 teaspoons of Honey

249. Dean Warner | January 6, 2008 11:36 AM

Where can we find coffee flavored postum in las vegas area?
It has the red label rather than blue.

250. Mimi Wallace | January 6, 2008 1:01 PM

I have a bad case of acid reflux and drinking coffee or tea only aggrivated the situation. Postum saved me! I have been drinking Postum for the past 10 years. I am devastated that Kraft Foods have discontinued Postum. If anyone has the recipe for postum - please, please share it.

251. Mimi Wallace | January 6, 2008 1:02 PM

I have a bad case of acid reflux and drinking coffee or tea only aggrivated the situation. Postum saved me! I have been drinking Postum for the past 10 years. I am devastated that Kraft Foods have discontinued Postum. If anyone has the recipe for postum - please, please share it.

252. James Clark | January 7, 2008 9:10 AM

251. Jim Clark January 7, 2008
Postum has been in our home since I was a little boy. When I bought my last jar there were three left on the store shelf. If I had only known they stopped making Postum I would have bought all of them. In Holland I drank Pero, a drink just like Postum made in Germany. Where would one find Pero?

253. loretta | January 7, 2008 1:03 PM

i cant find postum any more in up state stores noe since three months.why is that.i miss drinking it .lovely lorrie

254. Kat | January 8, 2008 10:45 AM

My mom had been complaining of not being able to find Postum at any market. My 88 year old dad went to six different stores until he found one that had a few on the shelf. The cashier said "What is this? Some kind of coffee?" Which proves how Post has done nothing to advertise the product! I just try to steer clear of caffeine, not for any religious reasons and grew to love the taste of Postum from my mom making it for me. Now I find this site with the bad news from Post. I have emailed them with a complaint (thanks to posters above for the email address and phone#'s). This just makes me mad. Sales going down? Well promote the product!!! Alot of people these days haven't even heard of it unless they had a relative who had recommended it. Grrrrr! Boo to Post. They will be hearing from me alot but I won't be buying their products anymore unless they reconsider. The only thing that works is complaints. LOT of complaints via email and/or letter. Everyone here needs to help generate alot of mail to Post regarding this terrible decision. Maybe we should all deluge them with letters containing Postum labels or grains of wheat. (That's how the tv show "Jericho" was put back on the air - angry consumers made their anger known.)We could get them to reconsider - but only if they know how many people are upset in the first place by their decision to discontinue Postum.

255. Jared | January 8, 2008 10:33 PM

Hello, if anyone has any Postum they'd sell, let me know. Thanks.


256. Clyde White, Jr. | January 9, 2008 2:10 PM

255 Clyde January 8,2008
My moyher drank Postum 40 years ago..she died when she was 101 1\2
I've been drinking it over 60 years...cant find it anywhere in suburban Philadelphia...haven't tried Walmart yet....LOVE the stuff!!!!!!

257. gloria holder | January 10, 2008 5:49 PM

Hi, I just called the 1-800 # for Post Foods and "POSTUM" is NO LONGER being made available, due to lack of interest. Wonder who they were surveying?

258. Theresa Gregory | January 10, 2008 10:51 PM

Hi, I have been;ooking in all the stores here in Spartanburg, Sc for Postum. I grew up with drinking it. I dont and never have drank coffee, it is agaisnt my faith. Plus Postum is very health for your body. It helps me when I have not drink enough liguids or vegetabled.I put 2 spoon of suger and some creamer. About3 or 4 months ago some friends invited us our to visit and drink some postum. That was a very nice get together. Please bring it back.

259. Cherie | January 10, 2008 11:54 PM

I am yet another Postum lover who is disappointed in the discontinuation of this product. If you are reading these comments Kraft, please bring back Postum. And those of you who are missing Postum, please email Kraft and ask them to return it to store shelves. I wrote them and if enough people do, they will take us seriously.

260. Cherie | January 10, 2008 11:55 PM

I am yet another Postum lover who is disappointed in the discontinuation of this product. If you are reading these comments Kraft, please bring back Postum. And those of you who are missing Postum, please email Kraft and ask them to return it to store shelves. I wrote them and if enough people do, they will take us seriously.

261. Martha | January 11, 2008 3:31 AM

My grandchildren and I like to have "coffee break" together and I can safely offer them Postum. It is with great distress that I hear Postum has been discontinued. Will write Kraft too.

262. Betty J Smith | January 12, 2008 4:48 PM

We've been drinking Postum for years and love it. I found out that Postum was discontinued after searching for it in the large stores. According to one comment in this blog, someone who works at the Battlecreek plant says that the Postum ovens were removed recently when they sold the plant to Ralston. So that probably means we can't convince them to start making it.

263. Al Blackburn | January 13, 2008 7:49 AM

I have a customer that wants to buy 2-4 cases of Postum...is it available anywhere?

264. Darrell Waite | January 13, 2008 1:04 PM

My name is Darrell Waite I was born in 1970. My Parents raised me on POSTUM as did their Parents ! I was shocked to here that postum was discontinued ! I ran out recently and the closest store is 85 miles away! When I found out they did not make it anymore I was upset !I went ahead and tried "PERO" it is alot like POSTUM, but not as strong!And I found it in the local Grocery Store!I did not know until 01/13/2008 that they no longer make POSTUM! I found out on the internet!I wish I knew sooner that they were going to do this I would have taken out a loan to get a life supply!!! SINCERELY&SADLY Darrell

265. Judy | January 14, 2008 11:56 AM

Now I finally know what happened to Postum! I too grew up with it. In fact, my parents steeped it in a coffe pot until it became just an instant beverage. I have drunk it all my life for breakfast. I am disappointed that it has been discontinued. I don't add anything to it, and just cover the bottom of my cup with it which seems to be good for me. I would like to bring it back.

266. Anonymous | January 14, 2008 12:54 PM

where can you buy postum?my sister-in-law drinks it regularly and can no longer find it in stores here in chenango county, NY

267. Anonymous | January 14, 2008 1:15 PM

I HAVE NOT conntacted you before
God Bless You any way

268. G Rolle | January 14, 2008 4:51 PM

where can i buy postum?
can not find it anymore

269. C. Spencer | January 15, 2008 2:26 PM

Like many of you, I've been looking for Postum, the other day I found 8 jars in a local grocery and purchased all of them. I suggest that you keep a lookout in the groceries because when they find it in their inventory they put it on the shelves.

270. Barbara | January 15, 2008 9:31 PM

I have been searching for Postum ever since I ran out last month. No luck (I live in the Washington DC metropolitan area). I can't drink coffee; it gives me "in-die'gestion." I miss my Postum in the morning and at night before bedtime. What can we do to get Kraft to keep producing it?

271. Anna | January 15, 2008 9:33 PM

I miss Postum -- what can we do?

272. Cherry | January 17, 2008 9:13 PM

I too have grown up on Postum, and was very distraught when I tried to buy some more today and found out that it is no longer being made by Kraft Foods. If I had known that, I would have bought a bulk life-time supply! You know Mormons and food storage!
I did send an email to Kraft. Who knows what good it will do, but maybe if more people write it can change something. Go to kraft.com, and at the bottom click on the link 'contact us'. I basically inquired if they would consider making it for just a limited basis so long-time customers could have a chance to buy the product in bulk- at least give us a chance to have it available for one last time! If you feel strongly about it, like I do, I encourage you to send them an email!!

273. Bel McCoy | January 18, 2008 10:24 AM

What a bummer!!!!! All these years of being a
faithful consumer of Postum... it seems to be gone
and I wish I had stocked up more, as my last bottle is in the pantry while using the next to last one. Surely someone could make it again????

It was $6.00 a bottle last month, and worth every


274. Not a Postum Drinker | January 18, 2008 9:57 PM

if you are looking for Postum...go to ebay and people are selling it. A little pricey but if you are in need, people do still have it for a price.

275. Bel McCoy | January 19, 2008 8:10 AM

Just can't understand why they would stop production of something so valuable to so many!!!!
I have cleaned out the last of my 3 grocery stores
shelves of it at $6.00 a bottle. Now I'm on my
next to last one. SO SAD!!!!! I like coffee, too, but only at espresso stands... a job to make
it at home, so I liked the instant idea of Postum.

276. Judy | January 19, 2008 12:33 PM

So that is what happened to Postum! It has been disappearing in stores here in California also. I grew up on Postum and don't want to change now. My folks even perked it during WW II. Then that became unavailable and went to instant. I hope we can get it back.

277. Sandy | January 20, 2008 2:42 PM

Hi There,
I live in Sc. and you can no longer get Postum here at lest in Aiken. I know the Mormons,and S.D.A's don't drink coffee,I don't think the Jehovah's Witnesses does either so to my way of thinking that's way over 5000 ( numbers may be more ) in the U.S. that has been drinking Postum and if the ovens are gone now, like someone said another Co. maybe would buy them out,If any of you know any business men out start talking to them maybe their Co. will invest. As for me Post and Kraft foods are no longer on my Gro.list unless they bring back Postum........

278. Sue | January 20, 2008 3:26 PM

I also miss Postum. A while back my brother gave me a cup of Teeccino and it was good. I don't think it is instant though.

Teeccino may be the way to go.


279. Suzanna | January 21, 2008 6:50 AM

Suzanna - I care for a disabled man who adores postum, he cannot tolerate coffee, and I just spoke to the people at Kraft and got the bad news. This is going to seriously impact a life that has few pleasures to begin with. Does anyone know of a similar product that is still available? Down to a quarter of a jar and feeling desperate.

280. Suzanne | January 22, 2008 2:39 PM

I just talked with the Kraft Foods Company--- and they are DISCONTINUING POSTUM!

281. Cindy | January 23, 2008 11:09 AM

With all the health issues now-a-days - it's amazing Postum wasn't given more publicity - their marketing sure missed out on this one big time!!! I've enjoyed Postum for over 40 years - but have been converting drinkers for years - even just recently - atleast before I knew about the discontinuation.... I went to buy more yesterday - and it wasn't on the shelf - not even a space for it!! So here I am - desperate - my husband and kids are going through withdrawels!!! I'm pissed - (can I say that?)

282. Debbie Ann | January 23, 2008 7:13 PM

I've been drinking this coffee substitute (Kaffree Roma)for a while now and really like it. If you have a Seventh-day Adventist church in your area and they have a health food store inside, you'll likely find some there. But for anyone who'd like to get it on-line, you can find it at this website: http://www.naturallydirect.net/coffee-alternative.htm


283. Karen | January 29, 2008 8:58 AM

There is a ton of Postum for sale on ebay. You may have to pay a lot for it but you will have it to drink.
I have been drinking Postum since I was a little girl. My Grandma Tena always had it at her house and it was a treat to have with her. We always added a little sugar and powdered creamer.
I still have a jar that is 3/4 full and I am guarding it so I can share it with my little boy (20 months) when he is old enough. I think it is a great thing to use to tell him about his Great Grandma who is not longer with us.

284. Eric | January 29, 2008 11:51 AM

Seems the other coffee alternatives try to immitate bad coffee. I've tried Roma and Caffix but their flavor is harsh compared to Postum. They taste a little better if you sweeten with molasses, an ingredient in Postum the others lack. Seems the big difference is that Postum used wheat & molasses, and these others use chickory. I'm not going to manufacture the stuff myself, but if somebody brought a product to market that was similar to the old Postum, I'd buy it.

285. Margaret | January 29, 2008 11:18 PM

Here's information that took a wee bit of time to gather, but it's all we can do; perhaps it will be sufficient:

Here are the email addresses for the CEO (Irene Rosenfeld) and Kim McMiller
Associate Director, Consumer Relations:

Irene.Rosenfeld@kraft.com; OnlineTeam2@Casupport.com;

Here's their official email contact form:

and here's their message board: http://kraft.liveworld.com//post!reply.jspa?threadID=1700001478&messageID=1700014357

Here are their phone numbers

1-800-431-7678 customer support
1-847-646-2000 head office

I wish us all luck.

286. Damon Palame | January 30, 2008 7:49 PM

Please try Cafix and Pero as a substitute for Postum. They are both all natural caffeine free grain beverages. You can find these products in most natural and organic retailers such as Whole Foods. You can check these products out at www.internaturalfoods.com.

287. Anonymous | February 4, 2008 3:08 PM

Try INKA grain beverage

I just went out and bought a can of INKA for my mom.
She has friends over for cards and they like to drink Postum but now Postum seems to be discontinued by Kraft.

288. Jenny | February 6, 2008 6:39 PM

Ebay has 2 buy it now auctions for 8 jars. $150 and free shipping.

I'm high bidder on another auction, otherwise I would get the red label.

I like the coffee flavor version, personally.

Anyway, there are several substitues out there. Just don't think they taste as good.

289. Angie | February 6, 2008 7:48 PM

My mom and I just got done talking about coffee flavored postum.She lives in Vermont;and i do grocery stocking in a Mississippi supercenter so she decided to ask me if i have seen any;and if i did,to buy up all i could because they called the company and they said they were stopping production because of not enough sales.Maybe they should have googled "coffee flavored postum",maybe they would have changed their minds.As for my moms question,i don't have an answer yet.Tonite is my night off,boy could i go for a good cup of postum,i also remember it as a kid!

290. Nancy | February 8, 2008 4:17 PM

I have been thoroughly been enjoying POSTUM for the past year or two; but I was given an email by someone stating that POSTUM has a very, very high level of acrylamide in it. I did read some off the internet; but I just don't understand why the POSTUM had the highest content of this. If any of you can find out more about this, I would appreciate it. Thanks.

291. Mary W. | February 8, 2008 4:56 PM

I live in Essex County in New Jersey.I can't seem to find Postum at the local stores anymore. My family and I really enjoy Postum. I would like to order directly from your company if possible. Please let me know. Thank you.

292. Annonomys | February 12, 2008 8:47 AM

Please bring it back to the market KRAFT! I quit caffiene and nicotiene (spll ck) and I find this amazing caffiene-free drink by chance, only to find out that it has been discontinued. It is so good. Who cares if some people say it is not good for you.....I was smoking and drinking coffee and that is far worse for me than a cup of Postum....yummy.


293. Robert Underwood | February 12, 2008 12:49 PM

I have started a Postum Drinkers Group on Yahoo.com.

I would like to discuss Postum alternatives, strategies for bringing it back on the market, trying to crack the formula, and all things Postum.

Please join me at:


Or, go to Yahoo, click the Groups icon, and type Postum in the search box.

294. Esther | February 13, 2008 5:42 PM

Please bring back Postum. Many Senior Citizens drink it. It is the only thing they can drink because of it having no caffeine in it.

295. rubilars | February 17, 2008 8:17 AM

sandy, there are millions of mormons, a little over 5000 and im betting that they would sign a petition to bring back postum any day. being mormon myself, i know its hard to find stuff like postum was and ill miss is dearly. we should do something about this....

296. sarah | February 22, 2008 7:17 AM

My Grandma was 97 when she died, She drank Postum every morning. My cousins and I enjoy it as well. It is a shame that Kraft has discontinued a product shared by generations. I will not use any of Kraft's products. A company with such greedy motives is not worthy of my hard earned money. I will try soyfee.

297. Jenna | February 22, 2008 7:48 PM

Hello, like Sara I am a reporter working on a story about Postum being discontinued, I'd love to talk with anyone who is frustrated with this decision. I'd like to hear your story. I'd love to talk with Nannette Peterson or Nancy Fisher as well,
Please call 617.450.2330 or email Thank you!

298. Dan | February 22, 2008 9:59 PM

Try Pero. I did, and I like it better than postum!

299. Sarah | February 24, 2008 7:49 PM

There is Postum listed on eBay express.


All the stores in my area are sold out, so I bought a case of 12.

Also, someone has a recipe listed if you want to try making it yourself.

300. Lee Peal | February 25, 2008 8:31 AM

Kraft Foods has quit producing Postum. A big mistake for those of us used to enjoying a cup (or two) often. Of course Postum lovers can always call and pester the folks at Kraft like I do. Their phone number is 1-800-431-7678.

301. Trudy | February 27, 2008 8:12 AM

Great site Jeff. I'd like to see you update it since Kraft Foods took Postum off the market, maybe publish their address, phone no. etc for all the unhappy Postum customers.

I liked Postum since I can't drink caffeine due to health problems. I don't want the calories of a sugared drink. As far as I'm concerned, teas, cocoas etc all need sugar - no thank you to sugar substitutes, I've got enough health problems already. Postum was a one-of-a-kind drink. There is nothing out there like it. I was very disappointed when Kraft took it off the market. I did write them a letter to let them know.

Here’s my thoughts on what might be done about it.
It's possible that if enough people complain, Kraft would bring it back, but it's unlikely. Complaints have been known to work, if there are enough people complaining, but if there aren't enough customers to keep Postum on the market, most likely, even if every customer complained, there probably wouldn't be enough to make them bring it back. But it’s definitely worth a try.

Perhaps Kraft could sell the recipe to another company. That's is a feasible possibility.
If anyone out there knows of a company that could make Postum and might be interested in buying the recipe, you should direct them to Kraft Foods Inc. It’s possible that if several companies offer to purchase the recipe, Kraft might actually sell it.

Another feasible option would be a boycott of all Kraft products. Say there are 10,000 customers who buy Postum worldwide - where 10,000 isn't enough to continue manufacturing a product or to bring it back, 10,000 people boycotting all of Kraft's other products might have some impact.

Just some suggestions. Others out there probably have even better ideas. Keep brainstorming guys. Maybe something will work.
Oh, one more thing….
--Save your empty Postum jars folks, someday they might be valuable--

302. Trudy | February 27, 2008 8:51 AM

On January 2, 2008, at 10:04 AM, Ken Mensing posted a comment on your site. He states that he had "a friend who had C.W. Post's original 1895 ledger with the Postum recipe in it." Is there any way you could contact Ken and get a copy of the recipe to post on your website. I would like to get a hold of the recipe to try and make it and I know that other would too.

303. Terry Coley | February 29, 2008 1:35 PM

Please consider making Postum again. There are many of us who are cardiac patients who have found it the ideal substitute for coffee. We need it. I would buy it by the case if production restarted.

304. Ralph A. King | February 29, 2008 8:36 PM

I used the recipe in post # 42 to make my own postum except I used wheat bran instead of corn meal since that is the ingredient on the Postum jar. It turned out too lumpy and left a lot of residue in the bottom of the cup. I then put it in the blender for a long time and it was much better but still leaves some residue. It sort of tastes like Postum but is a little wheaty-brany tasting. Also haven't tried to find maltodextrin which is the other ingredient in Postum. Anyone have any suggestions on improving the recipe?

305. HC | March 1, 2008 11:16 AM

Where can I get Postum???? I have been drinking Postum for 30 years and now found out it has been dicontinued. WHY? It is the healthiest drink ever made. Why do companies discontinue healthy foods and beverages and continue selling harmful foods and beverages. I woukd buy a case if I could find it.

I am very disappointed in Kellogg and General Foods for discontinuing the best drink on earth.

Bring Postum back !!!!!!!!!!!!!!
Advertise it on TV and the sales would triple.
I'll do the commercial !!

306. William H. Reno | March 1, 2008 11:40 AM

a good substitute for postum is Inka made in poland. Some of the health Food stores may have it. or it may be ordered over the internet.

307. debi | March 1, 2008 5:56 PM

my mom is devistated that she cannot find postum. greed seems to be the name of this game. forget about what matters and only look at the bottom lie. shame on you for forgetting the folks that made postum a good seller in the first place.

308. Bert Cervenka | March 2, 2008 5:14 AM

Why in the world would they stop making something that is so good for you, and keep making all these highly caffeinated garbage??? Go figure- that's the way of the world. Bring back POSTUM!!!

309. Leonarda Brush | March 3, 2008 9:17 AM

I came upon your site while looking for a place to purchase Postum. After reading most of the responses on your site I decided to try Dandy Blend. #78 Tania (Feb. 20, 2006) recommended this product as a good substitute. I went to its website, http://www.dandyblend.com and found out more information on it. Ebay was doing a promotion so I got it cheaper on ebay than from the site. I have now tried it and would recommend it highly. Read Tania's responses as I would mirror hers. I use one heaping teaspoon with a mug of hot water and then add Coffeemate French Vanilla to it.

310. Ellen | March 6, 2008 11:30 AM

My mother-in-law can't drink coffee and she likes postum and we were wondering where we can find it because her store doesn't carry it any more and we would like to find it for her. we live in Micigan.

311. kayjones | March 11, 2008 10:58 AM

I just called the manufacturer of Postum - they stopped making it in 2007 because there wasn't enough consumer interest to warrant continuing making it.

312. Shannon | March 12, 2008 10:14 AM

Ok everyone, there is a company called Indulgent Foods trying to purchase the formulas for Postum. This company is based in Utah, and makes gourmet cocoas, called Stephen's Cocoa. I had emailed them with the suggestion that they try to obtain the recipe for Postum and they have let me know they are already trying to purchase the formula from Kraft. They asked me to contact Kraft (and get the word out to others to contact Kraft) and ask them to let Indulgent Foods obtain this formula. Soooo...this is something pro-active we who love Postum could be doing, if you are so inclined. Their number is 1-800-431-7678

313. Phyllis | March 12, 2008 2:34 PM

Is it true what I read about Postum? Can it be no longer? I drank it regularly when living in the USA and for some time over here I found it in health stores. Never mind, I thought, I can still buy it in America. Shannon's comments posted today about Indulgent Foods sounds encouraging. Can you let me know their e-mail and/or website? I don't feel I can phone from over here.

314. Gislaine LAIR | March 13, 2008 8:39 AM

I just want to know where I can buy the substitute coffee POSTUM in MIAMI, FLorida or online so as to receive it diretely at home.

Before, I bought it on PUBLIX, but the Manager told me that this product is finished foreover. I hope that this information is wrong, because my daughter likes a lot POSTUM and it is good for her health without cafein.

I know another similar coffee from France: CERECOF, but I never found it in US.

Could you be so kind as to help me to find POSTUM or CERECOF? Thank you for your assistance.

315. Larry | March 15, 2008 8:55 AM

Hello all,

I am pleased to inform you that there is a place online you can buy "A Blue Ribbon Postum" and it's Recipes.

Please go to;


Look for Brigitte's Blue Label Postum.

Please tell her Larry sent you. Thanks.

Hope this helps.

Wishing you a super day.

316. betti | March 20, 2008 12:24 AM

Wow, I cannot believe that after years of forgeting there was a Postum, then remembering just as I had to quit drinking coffee...I find out they quit making it.

Hope someone does start making it again...


317. Bob | March 20, 2008 6:53 AM

I have been knee-deep in the Postum debate for a month now after deciding to simply end my 65+ year use of the delightful product. I simply dropped it when the last spoonful ran out. No time looking for substitutes nor indulging in any "races to the trough" to stockpile ... still remember the crassness of the '73 oil shortage stampede. My caring friends have responded in other ways to shower me with a small bonanza, and I am now trying to find some humanitarian uses for my arrivals. Any ideas out there?

318. Bob | March 21, 2008 1:52 PM

Since I live full time in my small motor home and keep my wheels rolling, I thought I might see if some nursing homes along the path could use a jar of Postum. Feel I can begin to find some folks there who might relish a drink of Postum now and again. Aside from that I haven't yet figured out what to do with the jars that will be arriving, and I sure would appreciate suggestions. Thanks.

319. Betsy | March 24, 2008 7:51 PM

Postum has been discontinued. You can help the fight to bring it back in production - visit

320. Ron Zager | March 25, 2008 5:28 PM

Kraft sold the Post division to Ralcorp. The deal closes mid year. So they have pulled Postum before the closing. Strange. You would have thought Kraft would have let Ralcorp make that decision. Perhaps Ralcorp are the people to lobby.

321. Cosmo | March 26, 2008 6:38 PM

A decent Postum substitute: hot milk with black strap molasses (very little goes a long way!)

322. EVA M. | March 29, 2008 9:48 AM


(but more so in the manner that they did it)

Yes they stopped production in late 2007 ..but never gave a hint to the public... Or if they did it was very quietly
Even our local grocer's did not know...and it just wasnt there one day......I just dont think this is right
or ethical....It is like ...'"well it is fine for you to buy all of our products ...but we have no obligation to you whatsoever
and you dont deserve to have any warning if we decide to pull a product ..even if it something that ;you have used for
many years"...

This could happen to your favorite product...how would you feel? Without any warning?? I would have felt so much better toward the company if they would have told us when they knew...But it just feels like they have total disrespect
toward their customers...They way they did this bothers me as much as losing the product does...I understand that
the company doesnt want to continue producing Postum...but to just not care if their customers had enough notice to
go out and get that last jar...is just plain not good business

I like many others drink Postum on a daily basis...I just recently found out...3 months too late to even go and get me
a few extra jars...I am down to my last few cups...

Please there needs to be some Notice to the public about this....There is a large Religous community that used this
product for health reasons... among others

This should be of concern to EVERYONE as you never know if your favorite Product will be next and with NO warning.
should we trust the Kraft company with our loyality over certain products....We come to depend upon certain
products and feel confident that they will still be there tomorrow, or at least that we will have a some advance notice
about them being pulled from our grocery shelves.

Can we trust Kraft to be the supplier of the products that we hold dear and consume every day? After waking up this
morning and facing the last few cups of my beloved drink POSTUM...I for one Do not think so...


Eva m


323. EVA M | April 5, 2008 11:13 AM









324. Ramona Perz | April 5, 2008 2:19 PM

please bring postom back. my grandchildren are lerning to drink Postum and when they come over, they say mamma give me the kids coffee.

Ramon Perez.

325. Eric | April 5, 2008 7:46 PM

I've found Inka is the closest thing to Postum. Not identical but close enough. I see a few people above also mentioned it. Learned about it through a nursing home that got the product for some of their Polish residents. Likely you can find Inka in an ethnic food store; I found a store carrying Polish foods had a shelf full of it. You have to use more than Postum (or Caffix or Roma) but its good the way it is without adding molasses like I do to Caffix or Roma.

326. Bert | April 8, 2008 12:35 PM

If anyone can direct me to where I can purchase or order Postum from remaining stocks I would appreciate it.

327. jj | April 8, 2008 9:50 PM

You can buy it on Ebay but the price is steep. I do not have any and am not selling it there.

328. jj | April 8, 2008 9:51 PM

This person would also like to know where to find some.

329. Bola | April 9, 2008 12:42 PM

I love the smell of coffee especially good coffee but unfortunately, whenever I drink coffee, it disrupt my stomach. My stomach would grumble all day. It doesn't matter if it was decaf or not. I really like postum and I really do welcome and appreciate different opinions about postum because we don't all have same taste buds. One man's favourite food is another man's poison. For me Postum is the best while for someone else its the worst beverage. Concerning the nutrition value I am not sure what to think or believe because science is not pure but an applied science. Its not static but dynamic.

330. GinnyK | April 11, 2008 3:37 PM

I've been drinking Postum almost every day for 32 years. Over the years I've made a few fans of the stuff, its great at the ski house after being out in the cold on the mountain, that kind of thing. I drink a pot of tea in the morning and Postum in the evening before bed. I haven't been sleeping as well since Postum was discontinued. I didn't realize it was popular with mormons but that makes sense.

I'm also going to try boycotting Kraft foods so I need a list of brands they own: Post, Nabisco, Toblerone chocolate, Oscar Mayer, Grey Poupon, DiGiorno, Tassimo, Cote d'Or chocolate, Twinings tea, Tazo tea, several brands of coffee, funny but I don't like much of this stuff anyway. There's way better mustard, crackers, deli meats, tea etc, the Kraft stuff is mostly junk.

331. jeanne ivie | April 15, 2008 8:11 AM

can you email me where can I find it. What store sells it. My email is garmagarma@aol.com thank you

332. Eva M. | April 15, 2008 6:48 PM

wELL here we are it is April 15 2008 and if there are any postum jars out there left then they are far and few between...

I actually think that Ralcorp will start manufacturing POSTUM in the middle of the year when the company takes over the rights to POST products....

I refuse to believe that POSTUM is gone for good

I do wonder about that chemical that they found in POSTUM though...whats with that anyway?


333. Evelyn R. Smith | April 16, 2008 4:15 AM

I'll be 79 years old in June, and I've been drinking Postum since the Great Depression days. I can't imagine my mornings without it.

It has been available on our shelves here in Charleston, WV until one month ago, so I had no idea that Kraft had "killed it."

I'll add my grieve to the others and hope it does some good.

334. Anonymous | April 16, 2008 6:40 AM

can you e-mail me where can i find it. what stores sells it. my e-mail is isanchez2506@yahoo.com


335. Kris Straziuso | April 16, 2008 3:54 PM

My 92 year old grandmother has been begging me to write Kraft AND also call them to complain about the demise of Postum. I had no idea until I read this message board how many people felt the same way. She is downright angry about it! She, like other posters, feels that Kraft did not promote the product enough, and that if it had, it would have been much more widely known, consumed and appreciated. I wrote Kraft on their website today, but after reading all the similar comments on this board, I realize I will just be receiving a form letter telling me to look forward to Kraft's other products. Sheesh. I have scoured several stores here in Southern California for any remaining jars...no luck. Now it's on to eBay to pay triple or more the original price. Must keep grandma happy..... I wish someone at Kraft could read this board and see how passionate people are about this product.

336. Eva M | April 17, 2008 4:21 AM



You most likely will not want POSTUM after you read what I have discovered.


337. Eva M | April 17, 2008 4:24 AM

Here is the Info from the Link:

This is my theory

In 2002 the FDA discovered a chemical called Acrylamide in lots of processed foods, especially some roasted and baked foods that had to reach high temperatures to process. and I understand that this chemical is a carcigen...just do a simple internet search on it...

Postum turned out to have a very high level of Acrylamide in it....they believe it was due to the long baking process that was needed to produce POSTUM.

So now the FDA is putting pressure on company's to lower the levels of Acrylamide in the foods they produce...and since POSTUM has such a high level of this chemical....well Kraft most likely decided that it would be wise to just make this product go quietly away if possible...

I am just not buying the story that the demand was not there... Why would they stop production "everywhere" not even let Canada produce it?...or not even have it as an online product... I believe that they figured that people had been drinking this for Soooooooooooo...many years that well...If they waited for FDA to come to their door then it would be in the news ...etc.... and it could potentially cause problesm for them...
make sense?

I in good concencious can no longer drink Postum.

338. Ken Mensing | April 22, 2008 6:56 AM

Hi Everyone,

If you want to try a product that is close to Postum give Kaffree Roma a try. I found it in Whole Foods for a lot less than it was on the internet.

I know quite a few people at Post in Battle creek and they all say that the reason what Kraft pulled the plug is because they wanted to rape the Post Division. It was once a wonderful company to work for, but when Kraft came in everyone could not wait to retire out. With Ralston coming in there are high hopes for a new start.

Since Kraft pulled out all the original (yet original) ovens and roasters it would not be possible to start up production in Battle Creek again unless they put new machines in.

Hopefully another company will bring our Postum back.

339. Eva | April 23, 2008 5:48 AM


Perhaps whomever starts production of postum again ...It will be an improved version...I read on the Food and drug administration site that the Brewed kind of postum had an acceptable level of acrylamide in it...I am interested in hearing how they plan to make postum safer to drink. As it is , I am selling my extra postum on ebay. But I am still hoping for an improved safer version of Postum to be produced.

I have ordered some Teeccino brewed drink which is suppose to taste a lot like postum... And I did converse with a spokesperson for their company . They said that they would not test their products for Acrylamide.

340. Ken Mensing | April 24, 2008 8:54 AM


There is a stock holders meeting today with past plant workers. One of my friends is going to ask about the Acrylamide level. She said this is the first she has heard about Acrylamide in Postum. This lady worked in the lab at the plant so she can also check with the people currently working in the lab as well.

Also for those who are interested, the sale of of the Post Division to Ralston will be complete this August. If anyone wants to request Postum being brought back can most likely speak with them.


341. Hazel | April 24, 2008 9:48 AM

Amusingly, your website came up again when searching for Krakus. I don't seem to be able to escape coming to your website in every Google search I do on seemingly unrelated topics...

342. Dave | April 25, 2008 8:50 AM

I'm drinking Postum right now. It's near the end of my last jar. I started drinking it in support of my wife when she was pregnant and couldn't drink coffe. I guess its time to experiment. In case any shavers out there care, I miss Noxema shaving cream in a tube too.

343. Eva M | April 26, 2008 9:50 PM

Thanks Ken

Yeah, I wish it was just a nasty rumour !!

I would love to discover that Postum is safe! and that it is returning to our shelves!

Keep us posted


344. george | May 3, 2008 1:02 PM

I just got two cases in my store FRIESENS BIGWAY ROSTHERN SASKATCHEWAN, my guy got it from AAA FOOD DISTRIBUTORS. My Kraft rep said it was such a small part of there business thanks George

345. Emma Leigh | May 7, 2008 8:23 AM

i need the ORIGINAL recipe for postum...not the home-made kind. does anyone have it??

346. Eric Durtschi | May 7, 2008 10:26 AM

Hey all you Postum lovers. I have a product that you might want to try. I have been working on it for over 2 years and it is just now being sold to the public. It will not be available in the stores, only through the internet site or through direct distributors that we are setting up now. It is very healthy, more antioxidants than blueberries and there are many flavors to choose from. I have some that taste very much like coffee and others that are very chocolatey or fruity. It is considered a caffeine free beverage as there is only a tiny bit in it but for those of you who need more energy there is Theobromine which is a healthy non addictive alternative to caffeine. It will give you energy for 4-5 times longer than caffeine but it will never make you feel jittery. It is awesome. For those mormons out there it is WOW approved!!! Let me know if anyone wants more info. Dr. Eric Durtschi

347. Norma | May 15, 2008 12:29 PM

Thank God I work in a hospital. I have been able to find postum in lots of nooks and crannies, as it is/was a popular drink for our patients. I hadn't drunk postum for several years, but just like human nature I wanted some as soon as I heard it was no longer available. Having a delicious cup now, black with 3 sugars. YUM!

348. Thea | June 1, 2008 7:10 PM

I have been drinking Inka (now Krakus) since the early 80's, but I've recently been told that it is being made in Chenobyl (sp?). Can anyone confirm or deny this? I am curious to know why anything would be made near a nuclear testing disaster?

I am currently finishing my last tin, and going to try Pero (it's the only other substitute that I can get in the little town that I'm living in).

On a different note, another coffee sub that I tried for a while is CafLib (it's not bad either).

349. Patricia | June 13, 2008 12:24 PM

No Postum?!?!?

Just found out that they don't make it anymore.

I use(d) Postum as part of my Michigan History series of classes about the development of Michigan's 'Health Spas' in Battle Creek and the story of Charles Post. I would serve samples of Michigan foods, including hot Postum, with milk and sugar, to the class members. But now, no more. Maybe it's a sign that it is time for me to quit trying to share our heritage and go quietly into final retirement. I'm so dissappoionted.

350. Sherri | June 15, 2008 10:34 PM

Bummer!!! i have been collecting old 1890's - 1920's People Home Journals and found cute ads. My husband remembered Postum as kid and we went to local grocery looking everywhere for it tonight. Found this sight when we got home. Bummer...again! Molasses & milk w/ it sounded soothing.

351. Tyler Braithwaite | June 18, 2008 12:19 PM

Ha anyone found something better now that postum is gone. I was turned on to a thing called Choffy by my Chiroporactor. It dosen't have caffine and tastes a lot better closer to coffee. Some of my friends have tried it and they liked it so much that I sold my supply to them.


352. Anne | July 19, 2008 3:21 PM

I have found this website that sells Pero, Cafix and Roma - all very similar to Postum - at an acceptable price:


353. Monica Phillips | July 20, 2008 11:20 AM

Just found out yesterday that Postum was no longer being sold. I'm going to encourage the new owners of Post products (Ralcorp) to restart selling the product. If Olvatine can return to the market, certainly Postum can be revived. It tasted much better. Anyway, it's certainly worth a try. I don't want to try a Postum alternative. I want Postum back.

354. Kourttni | July 30, 2008 8:46 PM

Postum is one of the most UN-healthiest things you can put in your body, because it is loaded with a cancer-causing substance called acrylamide. This chemical forms when certain kinds of foods, namely starchy items, are heated up in the manufacturing process. Postum is highly processed and heat-treated before it hits store shelves.

I'll take caffeine any day over acrylamide, a carcinogen. Besides, ever hear of organic decaf coffee, if you're drinking Postum because you think it's a "healthy alternative" ? The FDA's evaluation of the acrylamide levels are totally off the charts compared to other foods and beverages.

355. bobby | August 4, 2008 6:55 PM

il n y plus de postum nul part au canada ou quoi je cherche partou et y en a plus iga, maxi, metro, sa fais un mois que jen ais plus avez vous areter la production svp aider moi

sold out back order in canada i ave not postum
evry ware iga metro maxi no sale nothing

356. manueljlinares | August 5, 2008 6:06 PM

Tengo 74 años de tomar el POSTUM, como es posible
que ahora lo descontinuen, ¿Que vamos a beber
Yo le pido por favor que vuelvan a hacer el POSTUM
somos muchos los que tomamos el POSTUM.


357. Liz Ellerbe | August 27, 2008 7:31 PM

I was depressed over the demise of Postum, then read from a blogger that it contains a carcinogen that I Googled and found to be a fact.

Today I searched Vons for a coffee sub and there were none, so I took home a jar of Nestle Decaf.
To my total surprise, I brewed a strong cup and it was BETTER than Postum. In a 12-oz. mug, I used:

1 heaping tsp. of Nestle
2 packets of Sweet & Low
2 Tablespoons of Cremora

It was terrific!

358. fornetti | August 31, 2008 9:21 AM

I do not believe this

359. Liz Ellerbe | August 31, 2008 1:47 PM

Which part don't you believe?

360. nikki | August 31, 2008 2:36 PM

I don't drink coffee and love the taste of postum! Please bring it back!

361. christine cerda | September 3, 2008 12:10 PM


362. Marion Kelley | September 5, 2008 9:12 AM

Eric 356 I would like to get more information on your new drink but cannot get your email address to work. mine is buttonsmk@verizon.net

363. Allison | September 7, 2008 9:04 PM

This summer I ran out of my favourite, Postum. I love to mix 1 tsp Postum with a little bit of Maxwell House coffee grounds. So good!

I live in Vancouver, BC. Off I went to Safeway... even called the 1-800 line... and they said they didn't sell Postum. Then I went to Superstore: no Postum. Next, IGA. No Postum. Even went the expensive route to Capers. Nada. I checked out London Drugs and Shoppers Drug Mart. I thought, "Maybe it's been discontinued..."

Tonight, I got fed up and googled Postum. Wikipedia said that Postum was discontinued this year. :( And that's how I found out that Postum was no more!

I guess I'll try Krakus.

364. Eric | September 12, 2008 7:13 AM

I see Postum made #9 on msn's list of discontinued products people want back. Publicity can't hurt. Here's the link:


Or today it comes up on msn's homepage www.msn.com
(Sept. 12th, 2008).

365. Cynthia Hawkins Legorreta | September 13, 2008 2:35 AM

I live on Union Square in NY, just above Greenwich Village. And of course the STARBUCK invasion (a real mark of the affeinization of America, no?) is well known around here. The $6.00 lattes, the mega cups of java, and best yet -- the avalanche of stores themselves. It seems if you walk three blocks in any direction in Gotham you find another STARBUCKS. I said to them once, "what IS it with you guys, anyway?" "We're creating jobs," the manager shrugges. "Not for anyone around here," I said. Unless you count all the paper cups carelssly strewn about that must be swepped up by Union Square Coalition workers. Sigh.

But back to POSTUM. I am often up in the predawns as I am now, writing. And the warm comforting taste of that delicious drink always kept me going, be it research paper, short story, poetry, letters, whatever.

Like the sound of my cat Lexie, nesting and purring on my foot as I peck away, POSTUM has been a critical element in my early morning rituals. And to lose it, because (the bottom line is) it is "no longer marketable/commercially viable/and let's not even consider the religious folks who enjoy it, guys!") seems another sad indication of where we are going, putting profit before people - yet again.

I join everyone in a collective 'yawp', as Walt Whitman might say.

Sign me,
Post Postum-Traumatic Stressed Lady on Union Square

366. Bill Johnson | September 30, 2008 10:21 AM

Tomorrow morning ( Oct. 1st ) I will open the last of the eight jars of Postum I received last Christmas ! For the most part, I restricted myself to one cup per day and it hasn't been easy.
Once that jar is gone I don't know what I'll do?
Decafe green tea? We'll see. I have a month or so to decide. Meanwhile, I'll savor each cup of my favorite hot drink...Postum !

367. Azerah | October 3, 2008 7:33 AM

POSTUM trying for a comeback. NY Times article, October 3, 2008


368. Wendy | October 16, 2008 4:28 PM

I have 5 jars of Postum (dated Feb 2009) that I bought for my mom who drank it every day. She passed away recently and no one else I know drinks it. I will be happy to sell it but it is heavy to mail.

369. Cathy | October 25, 2008 11:53 AM

I am currently looking for Postum. I have been searching with no results.

370. Wendy | October 25, 2008 3:38 PM

Hi Cathy,

I still have 5 jars of Postum. I will sell one or more to you for $30 per jar plus postage. Let me know if you want any. Wendy

371. R.J. | November 1, 2008 8:44 AM

The article from the NY Times (Comment #367) is actually quite old. It was originally published April 19, 1995. Just FYI.

372. Bill Johnson | November 1, 2008 4:05 PM

My Postum is almost gone ! Will finish it off this weekend. Sad ! Good Bye old friend, I'll miss you.

373. Wendy | November 1, 2008 4:44 PM

I donated my 5 jars of Postum yesterday to a care facility for mostly elderly folks. They will be delighted to have Postum to drink for a bit longer.

374. Christine | November 13, 2008 9:30 PM

What a saint you are, Wendy. I miss, oh I miss my Postum. I went into the hospital for a time and my family moved me out of my apartment and into their home. My 1/2 jar of Postum was a casualty of the move. When I recovered, I found it had been discontinued. Alas. I wonder how long people will be able to sell their jars on ebay for $30 - $60.

375. Jean | November 22, 2008 11:42 AM

I live in a senior community and fondly remember Postum. I didn't know it was gone from stores til this morning when another senior who can't drink coffee told me of her and her daughters search from Florida to Maine for Postum. Since they do not use computer I told her I'd check and found this site. Thanks for the "history", which I will share with her, but wish I could get the real product. I do remember it fondly from my (much) younger days :-).
I wish Kraft or Post (or whomever has the abilities) would bring it back for us "old folks". We are becoming a larger percentage of the population as time goes by. Please......!!!!


376. Anonymous | November 30, 2008 4:55 PM

Lau. November 29, 2008.
I am from México, i used to go 3 or 4 times in the year to California., so i used to buy alot of postum for my family....please!... we miss postum!!! bring it back to shelves....Please!!!!

377. Lois | December 2, 2008 3:38 PM

I drank Postum for many years, as did my Grandmother. For the last year I had switched to tea, and didn't find out until this week that Postum is GONE. I am so shocked. Right now my stomach is on the blink, and I am desperately looking for Postum. I hope all these outraged comments I have read will have some impact, and that Postum will come back.

378. Anonymous | December 4, 2008 2:06 PM

It would be best to go to Kraft Foods web site and look on their forum for the Postum topics. Many people have posted there over the last year requesting Postum be returned to the market. On the forum, the moderator can also point you to the phone number for Kraft foods if you want to make your request directly and be heard. Maybe if we all contact them, they'll hear us and bring it back?

379. Anonymous | December 4, 2008 2:34 PM

Also consider contacting RalCorp holdings who apparently purchased Postum from Kraft in mid-2008. I have no word on the status of this deal but their web site address is: http://www.ralcorp.com/ On their site is their email contact info and phone numbers. Couldn't hurt to ask the (new) source.

380. Jim Wennblom | December 15, 2008 1:30 PM

I just found out today 15 December 2008 that Kraft
had dropped Postum back in June 2007. I found this out when I asked at HyVee in Siouc City, IA why it was not on the shelves.

I called Kraft to complain and ask if they had offerered the recipe to any others and they said they didn't have any info on that, I also asked what kind of numbers they had to back up their dropping it and they didn't have that information either.

I suggest we start a class action agains Kraft to force them to release the recipe or at least get another producer to manufacture it. It looks like I am not the only person that needs my daily postum fix.

I would think they would be promoting POSTUM as an American farm altenative to coffee.

381. Anonymous | December 17, 2008 12:19 AM

Just an update. I emailed Ralcorp (see post above) on December 4, 2008 politely asking about Postum. Never received a reply and it is now 13 days later. :(

382. Anonymous | December 26, 2008 12:50 PM

I read a few months ago that C.W. Post got the recipe for Postum while he was a patient at a Seventh Day Adventist hospital.

If this is true, Post has no right to keep the recipe a secret.

Maybe the recipe is in a Seventh Day Adventist cook book?

Are there any Seventh Day Adventists out there reading this? Can you verify this?

383. Anonymous | December 30, 2008 11:30 AM

I have just read alot of these comments on postom.
today I TRIED to buy a jar at my local store and they didn't have it. I HOPE kRAFT'S will continue to have it. I have used it off and on for years and I am now 81 and I don't have much. Virginia in Maine

384. Ken Mensing | January 9, 2009 7:30 AM

C.W. Post did not get his Postum recipe from the Seventh Day Adventist hospital. The Battle Creek Sanitarium run by the Kellogg brothers made what they called Caramel Coffee. From what they say, it was pretty nasty. That might be why Kellogg never tried to sell it to the public.

C.W. tried different amounts of wheat, wheat bran and molasses until he got it right on January 1, 1895. On that day Postum was "born".

I too have sent a letter to RalCorp asking them to consider production again. They said that I should contact the plant in Battle Creek.

The main problem is that Kraft removed all the original 1900 ovens and cookers from the Battle Creek plant in September 2006. It took until December 2007 for Postum to sell out.

If I knew sooner that production was over I would have bought more. A friend at the plant pulled the last two boxes off the line and held on to them. He sold them to me at the employee cost last January. I have 48 jars now and that will more than likely last me the rest of my life.

Look for Natural Touch Kaffree Roma. It is a roasted Grain Beverage that is close to Postum. It is not exactly like our old friend Postum, but it will do. If you put a little molasses in it you really get that taste we loved so much.

385. Gary K. | January 11, 2009 4:00 PM

I never considered Postum as a coffee substitute but enjoyed it in its own right, especially good
made with milk. My wife recently found some INKA
and to my taste it's every bit as good as Postum.
I've only made it with milk so can't vouch for it
with water.

386. Denise | February 13, 2009 8:19 PM

I am shocked to find out that my wonderful, daily beverage of Postum has been discontinued. I was blissfully unaware until I started to go to one store after another looking to replenish my pantry and couldn't find it anywhere, and any clerks I asked didn't have an answer for me either. I am upset that we weren't warned that the product was going to be discontinued, and hope that another company will realize that this is a great product and with better advertising can make this a profitable business. I am not a coffee drinker, so am not looking for a coffee substitute, but have just enjoyed this rich, unique taste for many, many years. I am not looking for a new favourite - I want the plain old Postum!!

387. Kay | February 14, 2009 5:52 PM

Postum has been my favorite drink for 10 years as I can't handle caffine.
Very sad to see it go and havn't found a good replacement for it in Canada. Others coffee substitutes just don't cut it!! Will look for Natural Touch Kaffree Roma as suggested by Ken
It was especially good with Vanilla Soy Milk.

388. Peter A. Gail, Ph.D | February 14, 2009 7:34 PM

Jeff Werner
I take great exception to your parenthetical comment at the very end of your Motley Vision article on Postum "Dandy Blend" (Oh, please!). Ever tried it? Then don't knock it until you do. You might be REALLY surprised.

I have been reading all the comments both to the Motley Vision article and this blog, and am absolutely shocked to find that NOBODY, in all their searching, has even mentioned it, although it has been a growing force in the market, especially since Postum's demise. I introduced it to the medical herbalist profession at meetings in 1988. For the first 15 years, it was primarily available through alternative health practitioners because of its therapeutic potential, and only began appearing in health food stores in 2002, at the behest of these self-same practitioners. If you find Inka or Krakus good substitutes for both coffee and Postum, you'll find this better. It is the roasted dandelion root that makes the difference, both in flavor and in health-promoting goodness.

But that is only part of the story for you Mormon Postum lovers.
Dandy Blend is the product of Dr. Peter Gail, a Ph.D. ethnobotanist who has been studying how various cultures use backyard weeds for food and medicine for the last 47 years. In 1979, while serving as the Director of International Studies for Cleveland State University, he discovered that dandelions were probably the most popular wild vegetable in the world. He and his graduate students found that he had over 630 recipes for dandelions from 43 countries. This led him to research the plant exhaustively, and write two books about them. In addition, after publication of his book The Dandelion Celebration, he started the National Dandelion Cookoff to draw attention to their virtues in 1994, and by 2004 was drawing around 15,000 people a year to the Dandelion Festival and Cookoff. USA Today called him the King of the Dandelions, Good Morning America dubbed him the 'Wizard of Weeds'. Currently he goes around the US in his motor home teaching the economically challenged and other s to eat weeds to stay healthy in hard times.

In 1988, he discovered a beverage made of dandelions in Toronto. He brought it to the USA, got permission to private label it, made a number of changes to improve its therapeutic value and flavor, and put it on the market. Sales of Dandy Blend over the past 5 years have been growing 50% a year with almost no marketing--all by word of mouth. That, however, will change this year as more effort will be made to let those who are missing Postum and are being told they shouldn't be drinking coffee that Dandy Blend is the best thing thay can use to replace it-- nothing else even comes close!

Now, who is this Dr. Peter Gail? in 1957, he converted to the Church of Jesus Christ of Latter-day Saints, and over the years has served in practically every office from Primary teacher to Bishop and Stake High Counsellor. Currently, he is the Cleveland (OH) Region Welfare Specialist, providing welfare training and support services for five stakes in Northern Ohio and Western Pennyslvania. Through this calling, he has been able to introduce a number of Church welfare leaders to Dandy Blend, and it is now being sold in Salt Lake City at Dave's Health and Nutrition, as well as in several other stores.

So, Bro. Werner, Dandy Blend, while made in Poland for us according to our recipe, is not only a US creation, but also is developed, manufactured, and distributed by one of your very own, a genuine Mormon convert.

Anyone wanting to try it, visit www.dandyblend.com to see what you are in for, and then call us here at 800-697-4858, and ask for a sample. Your call will be answered by my faithful assistant, another genuine Latter-day Saint convert, Melinda, who will make sure that you get your sample so that you can try it for yourself before investing in it.

And watch for it in health food stores throughout Utah and the Intermountain West. It's on its way there. It is already scattered throughout Colorado in Vitamin Cottage and other stores.

389. Vernon Pritchard | March 8, 2009 4:37 PM

My wife has been drinking Postum since she was young/a kid. Recently,we have not been able to find it in any store. We have searched high and low,without any success. We live Winnipeg,Manitoba. Our addresss is 15 Leahcrest Cres.,R2P1X2. Our phone number is 204-697-1982, my e-mail is vernonpritchard@yahoo.com.If you could please send me any information about what has happened to her Postum,or where to buy some,it would greatly appreciated. Hope to hear from you soon. Thank you in advance. Vernon and Linda Pritchard.

390. Anonymous | March 9, 2009 7:16 AM

I Love Postum. Can't find it. Wish I could.

391. Duane | March 21, 2009 11:27 PM

Postum is still available on eBay.

The availability on eBay continues to decrease. Too, the price continues to increase.

I bought some of it with the express purpose of re-selling it. I am waiting for the "right" price and time to list it. (No, I *won't sell it for less than you can buy it on eBay!)

My favorite spice, McCormick's Salt-n-Spice was, like Postum, discontinued. I bought *years* worth of it on eBay -- and paid handsomely for it!

392. Anonymous | March 22, 2009 10:10 AM

Postum--cool stuff!!! Very cool pics of those original cans as well...

393. Jim | March 23, 2009 6:48 AM

Too bad they took it off the market. I went back to coffee and now have the familiar headaches and neck aches I used to have. Is there a reasonably priced replacement that anyone knows about?

394. Marie | March 27, 2009 10:46 AM

I have been looking everywhere for Postum but can't find any. I will try this "Caf-Lib" stuff but I'm sure it won't be the same. Could anyone tell the owners of the brand to revive it? Nothing else I've tasted is the same. I live in Quebec, Canada. Please, this is a cry from the heart, please give us back our Postum!!!!

395. Wayne Aronson | June 29, 2009 10:37 AM

Please consider signing the online petition to Kraft Foods to bring back Postum:
It all comes down to $$$. If there is a big enough support for the petition, maybe it will make a difference.

396. Chandelle | November 22, 2009 3:49 PM

I just found Dandy Blend, and the first time I opened the can I immediately thought of Postum:) It is very good and very healthy for you. You can purchase it from http://www.DandyBlend.com

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