Designer & bike rider in British Columbia, Canada

Industrial vs. Communication

By the end of today all first years at the Emily Carr Institute must declare a major, and one major only, for second year. I know I want to be a designer for sure! (well, pretty sure). But there are two streams at ECIAD: industrial and communication.
For the past two years I’ve been very much into graphic design. A cool poster, a well-designed web site, infographics, etc. get me going. I know a few graphic designers, I read graphic design magazines and websites, I correspond with the Graphic Design Association of Canada (which, btw, seems hella more professional and together than what I’ve seen of their industrial design counterparts—just check out the websites for one).
Graphic design is the reason I chose Emily Carr for my second degree. I’d never considered industrial design until a professor suggested it to me during my first term here last fall.
This professor had some convincing reasons based on what he saw in my work and what he knew from teaching in the department. For one, I’ve showed an aptitude for thinking in 3D: I really enjoyed my Materials, Form and Space class in the first term, i.e. building concepts into 3D sculptures and objects. Second, if I truly want to be a designer but perhaps not a specific type, then ID will offer more opportunities to perhaps pursue CommD-related ideas and projects, whereas moving the opposite direction (trying to do ID stuff from within, or after, CommD) is less accessible.
But over the past few weeks I realize I haven’t really thought too much about what gets me excited in the industrial design world. I do link to lots of 3D stuff in my web travels; in fact, I tag both graphic and industrial links with ‘design” rather than being too specific. And though I seem to think in terms of graphic design more often, and seem to get more excited when I see good graphic design, maybe I’ve just never exposed myself to enough ID stuff.
But something about CommD seems so much more immediate. I can communicate more ideas with my audience and I can act on and produce my concepts now.
I partly blame Stefan Sagmeister. I’ve never been into a designer before, so maybe it’s naïve love, but after reading and learning about The Sag I couldn’t be more excited by graphic design. Is there an industrial designer like that I should know about?
There are a number of other factors, from the seemingly trivial (who will my teachers and peers be in either department?) and pragmatic (which will offer more employment opportunities?) to the big issues (what do I really love? Where do I see myself in eight years?). Maybe I should be asking myself if another undergrad is really what I need. Maybe I should get a real education at a real job? Or get my masters degree?
I don’t really like the title of this post, Industrial vs. Communication. I don’t want to be stuck in either; I want both. Nonetheless a decision must be made.
On the other hand, I’m not too worried about which path I take. I will be a great designer in either program and I will push my boundaries, my peer’s, and the school’s in getting there.


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4 Responses to “Industrial vs. Communication”

  1. Amanda Avatar
    Amanda

    Hey, you posted this about an hour before I spoke to you. I’m wondering how your talk with Paul went..
    I was pretty upset when I found out that I couldn’t apply for both designs and have more time to make a decision (if there was a decision available at all). But as Ms Jane Koo said to me: “It’s all in!!”
    Sagmeister is neat. I wrote down on my little agenda thing that he said, “Having guts has always worked out for me.”

  2. Ginger (that manly looking girl you arrange tables with) Avatar

    It seems that you’ve got tons of experience as a web designer already. One way to think about it (I guess) is that it can be a choice of if you want to push more on what you already know, or push more on something you’re still relatively unfamiliar with.
    Even if you take ID, you can still do graphic design on the side, because you’ve got enough know-how anyway, right? Just because you’d major in ID, it doesn’t mean you’ll be forced to ignore graphic design completely.
    I’m not sure if I’m making sense. Ultimately I’m pushing you towards ID just to free up some CommD space for myself. Because I’m selfish like that. Hoho. (I kid.)

  3. Jeff Werner Avatar

    Ginger, you are correct. Or at least, your sentiments are in line with the majority of opinions I’ve gathered from both established designers and fellow first-years.
    Here I come, ID.
    Also, though you can whip tables around and stack chairs with the best of them, you definitely don’t look like a man.

  4. Andreas Avatar
    Andreas

    “Is there an industrial designer like that I should know about?”
    Philippe Starck. Haha!
    Alvar Aalto is a good place to start. But he is not as funny as Sagmeister. None of the industrial designers I know are. It seems like you are not supposed to laugh about industrial design.

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