Big Ambition Campaign
The regular message.
The hidden message reveals itself when backlit.
Layering the hand-cut type.
Process: laminating the hidden layers.
Custom perforating tools.
Hand perforating the hidden message.
Process: hand perforation tests of various hidden messages.
Concept, design and custom fabrication of a bus shelter ad campaign for the Emily Carr University 2009 Graduation Show. After securing $37,000 from the City of Vancouver and CBS in donated advertising space we created this parallel slogan and graphic identity to run in select shelter spaces in addition to a pre-approved poster design. During daylight hours the official poster slogan read “Small school big ambition” while at night each bus shelter’s backlighting illuminated the real slogan: “Small school big balls”.
In Collaboration with Amanda Huynh, Tobias Ottahal, Alex Buss and Ellen Lee.
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