Big Ambition Campaign
Process: laminating the hidden layers.
Process: hand perforation tests of various hidden messages.
Concept, design and custom fabrication of a bus shelter ad campaign for the Emily Carr University 2009 Graduation Show. After securing $37,000 from the City of Vancouver and CBS in donated advertising space we created this parallel slogan and graphic identity to run in select shelter spaces in addition to a pre-approved poster design. During daylight hours the official poster slogan read “Small school big ambition” while at night each bus shelter’s backlighting illuminated the real slogan: “Small school big balls”.