Identity and applications developed for a local cycling team, Triple Crown Racing. From initial rides together to final vector files, approx. two weeks. Inspired by cycling racing colours of the 1990s and the profile of Vancouver’s notorious ‘triple crown’ mountains: Cypress, Grouse and Seymour. Vancouver, 2011.
Part of the development process involved communicating remotely with the client. I prepared a series of presentations explaining the process, including (then private) YouTube videos and PDFs: