Design and development of exhibit collateral for the Vancouver Aquarium’s Penguin Point, featuring seven African penguins in a new purpose-built habitat. As an education- and conservation-focused institution, exhibit panels were to function as a second layer—after the excitement of viewing the birds themselves—that could help describe and explain the seen behaviours and significance of these unique animals.
Working with the Aquarium’s in-house team of animal care specialists, educators, researchers and managers I proposed a focused and playful identity and theme (typography, colour, image-use and layout) as a design direction that helped inform concurrent and future Penguin Point collateral and marketing material. I then designed and had fabricated a series of large-format, outdoor panels as well as life-size murals and cutouts to compliment the habitat’s recesses and focal points. Additionally, I was responsible for sourcing and buying appropriate (and scientifically accurate) imagery while meeting a series of tight deadlines and managing a pre-determined budget.