Marketing campaign, concept and branding guidelines for Simon Fraser University’s Semester in Dialogue program. Working with directors, staff and faculty I coordinated a series of meetings and collaborative documents to distill the primary goals and obstacles the program faced in marketing itself and attracting not only more students within the university but also students of a higher calibre. Together we created the tagline “Who do you want to be in the world” and my campaign concept centered around the unique, challenging, and multi-disciplinary aspect of the program and its forward-thinking views on careers and the role of students in the 21st century. On-campus posters and social media graphics were developed to show students future job titles simultaneously fantastic and plausible.
Additionally, I created a brand guide and creative commons photo library that staff could consult to create new and dynamic “future jobs” for the campaign over the next few years.