A self-imposed barrier to success by the web team at Canadian Tire: force customers to input information to access even the first page. If you haven’t been to canadiantire.ca before or recently, you’ll get this off the bat:
A friend sent me a link over MSN last night to a crock pot that’s on sale at Canadian Tire and I had to enter my postal code just to view that, too. Today I had to enter my postal code again just to view the home page.
Don’t make your users work to use your design. Especially a web site and especially before we even enter the site. Even if you know your postal code by heart, Canadian ones are esp. annoying to input (numbers and letters). Let us choose at a later step and/or do some IP sniffing or provide a visual-based input (click on a map, etc) rather than making us switch from clicking to thinking to typing to clicking again.
Design Barrier: Canadian Tire Website Entry
Comments
5 Responses to “Design Barrier: Canadian Tire Website Entry”
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I agree! And where the hell do you enter your code?
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I find the store in Magog not very helpful. My husband has purchased many expensive tools there and when we have a problem with them they don’t seem to want to help us. He purchased a router with a bit and the bit kept flying off when he would try to use the router. This is very dangerous and when we took it back to the store they wouldn’t exchange it for a new one. They told us that they could only give us $45.00 for it to purchase a new one even though we paid over $100. Then he purchased a floor jack and when the seals went in the cylinder we took it back to the store only to have them tell us they didn’t sell that jack anymore. When we asked them for the address of the company that made it so we could find a place to repair it they wouldn’t help us. So I got on the phone and called around untill I found the number of the company that made it and they told me they sold 4oo seal kits to canadian tire to repair these jacks and the kits were sitting in the warehouse in Toronto. We then went back to the store and told them and they called the warehouse and sure enough there were 400 seal kits in stock. We asked them to send us one kit so we could get our jack repaired and they said it would take 2 days. It is now one week and we still do not have the kit. Needless to say our experience with canadian tire has not been good so we are very leary of purchaseing any big ticket items there anymore.
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