![](https://jeffwerner.ca/wp-content/uploads/2023/07/ShitDouble-animation-full.gif)
Advertising campaign proposal for the university’s Graduation Exhibition. After securing $37,000 in donated advertising space we designed a series of two-part campaign posters.
Short slogans appear to disparage, or have fun with, the school’s reputation. But when backlit, turned, or re-read new and improved slogans are revealed. Language translations were produced based on city demographics and written in culturally-specific sayings, each with a surprise twist.
In collaboration with Tobias Ottahal, Amanda Huynh, Ellen Lee, Alex Buss and Andy Chung.
![billboard-vancouver-animated](https://jeffwerner.ca/wp-content/uploads/2013/03/billboard-vancouver-animated.gif)
![jumbotron](https://jeffwerner.ca/wp-content/uploads/2013/03/jumbotron.jpg)