Campaign
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And We Were There
Proposed advertising campaign to project a new persona—while still showcasing its trust-worthy and veteran reputation—for one of Canada’s most senior naval architectural firms, Robert Allan Ltd., established Vancouver, 1930. The concept I developed, “We’re here. And we were there,” would play on both those notions by generating nostalgia with the public and industry clients through the use…
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Big Ambition Campaign
Concept, design and custom fabrication for a bus shelter ad campaign. After securing a $37,000 worth of advertising budget from the City of Vancouver and CBS we created this parallel slogan and graphic identity to run in select shelter spaces. During daylight hours the official poster slogan reads “Small school big ambition” while at night…
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Emily Carr Says What?
Advertising campaign proposal for the university’s Graduation Exhibition. After securing $37,000 in donated advertising space we designed a series of two-part campaign posters. Short slogans appear to disparage, or have fun with, the school’s reputation. But when backlit, turned, or re-read new and improved slogans are revealed. Language translations were produced based on city demographics…