Designer & bike rider in British Columbia, Canada

TCR Identity

Identity and applications developed for a local cycling team, Triple Crown Racing. From initial rides together to final vector files, approx. two weeks. Inspired by cycling racing colours of the 1990s and the profile of Vancouver’s notorious ‘triple crown’ mountains: Cypress, Grouse and Seymour. Vancouver, 2011.

New logo.
Applications: shorts, socks, musette.
Applications: hats, duffles, sandwich boards, letterhead.
Identity extensions.
Research into mountain profiles.
Research into mountain profiles.

Part of the development process involved communicating remotely with the client. I prepared a series of presentations explaining the process, including private PDFs and YouTube videos: