{"id":1648,"date":"2011-11-11T21:04:25","date_gmt":"2011-11-12T05:04:25","guid":{"rendered":"http:\/\/jeffwerner.ca\/?p=1648"},"modified":"2023-07-19T21:56:30","modified_gmt":"2023-07-20T05:56:30","slug":"tcr-identity","status":"publish","type":"post","link":"https:\/\/jeffwerner.ca\/testa\/tcr-identity\/","title":{"rendered":"TCR Identity"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-2\">\n<div class=\"wp-block-column is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1089\" height=\"1113\" src=\"https:\/\/jeffwerner.ca\/wp-content\/uploads\/2023\/07\/tcr-identity-jerseys-edit-full.png\" alt=\"\" class=\"wp-image-3404\" srcset=\"https:\/\/jeffwerner.ca\/testa\/wp-content\/uploads\/2023\/07\/tcr-identity-jerseys-edit-full.png 1089w, https:\/\/jeffwerner.ca\/testa\/wp-content\/uploads\/2023\/07\/tcr-identity-jerseys-edit-full-470x480.png 470w, https:\/\/jeffwerner.ca\/testa\/wp-content\/uploads\/2023\/07\/tcr-identity-jerseys-edit-full-768x785.png 768w\" sizes=\"(max-width: 1089px) 100vw, 1089px\" \/><\/figure>\n\n\n\n<p>Identity and applications developed for a local cycling team, Triple Crown Racing. From initial rides together to final vector files, approx. two weeks. Inspired by cycling racing colours of the 1990s and the profile of Vancouver&#8217;s notorious &#8216;triple crown&#8217; mountains: Cypress, Grouse and Seymour. Vancouver, 2011.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-5\">\n<div class=\"wp-block-column is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image\"><a href=\"https:\/\/jeffwerner.ca\/wp-content\/uploads\/2011\/11\/tcr-identity-logo-colour.png\" rel=\"attachment wp-att-1662\"><img decoding=\"async\" loading=\"lazy\" width=\"640\" height=\"424\" src=\"https:\/\/jeffwerner.ca\/wp-content\/uploads\/2011\/11\/tcr-identity-logo-colour-640x424.png\" alt=\"tcr-identity-logo-colour\" class=\"wp-image-1662\" srcset=\"https:\/\/jeffwerner.ca\/testa\/wp-content\/uploads\/2011\/11\/tcr-identity-logo-colour-640x424.png 640w, https:\/\/jeffwerner.ca\/testa\/wp-content\/uploads\/2011\/11\/tcr-identity-logo-colour.png 667w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><figcaption class=\"wp-element-caption\">New logo.<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"927\" src=\"https:\/\/jeffwerner.ca\/wp-content\/uploads\/2011\/11\/tcr-identity-collat-02-1200x927.png\" alt=\"\" class=\"wp-image-1658\" srcset=\"https:\/\/jeffwerner.ca\/testa\/wp-content\/uploads\/2011\/11\/tcr-identity-collat-02-1200x927.png 1200w, https:\/\/jeffwerner.ca\/testa\/wp-content\/uploads\/2011\/11\/tcr-identity-collat-02-621x480.png 621w, https:\/\/jeffwerner.ca\/testa\/wp-content\/uploads\/2011\/11\/tcr-identity-collat-02.png 1842w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Applications: shorts, socks, musette. <\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-8\">\n<div class=\"wp-block-column is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"604\" src=\"https:\/\/jeffwerner.ca\/wp-content\/uploads\/2011\/11\/tcr-identity-collat-03-1200x604.png\" alt=\"\" class=\"wp-image-1659\" srcset=\"https:\/\/jeffwerner.ca\/testa\/wp-content\/uploads\/2011\/11\/tcr-identity-collat-03-1200x604.png 1200w, https:\/\/jeffwerner.ca\/testa\/wp-content\/uploads\/2011\/11\/tcr-identity-collat-03-640x322.png 640w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Applications: hats, duffles, sandwich boards, letterhead.<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"312\" src=\"https:\/\/jeffwerner.ca\/wp-content\/uploads\/2011\/11\/tcr-identity-collat-1200x312.png\" alt=\"\" class=\"wp-image-1660\" srcset=\"https:\/\/jeffwerner.ca\/testa\/wp-content\/uploads\/2011\/11\/tcr-identity-collat-1200x312.png 1200w, https:\/\/jeffwerner.ca\/testa\/wp-content\/uploads\/2011\/11\/tcr-identity-collat-640x166.png 640w, https:\/\/jeffwerner.ca\/testa\/wp-content\/uploads\/2011\/11\/tcr-identity-collat.png 1788w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Identity extensions. <\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-11\">\n<div class=\"wp-block-column is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image alignleft\"><a href=\"https:\/\/jeffwerner.ca\/wp-content\/uploads\/2011\/11\/tcr-identity-mountain-profiles-01.png\" rel=\"attachment wp-att-1670\"><img decoding=\"async\" loading=\"lazy\" width=\"640\" height=\"260\" src=\"https:\/\/jeffwerner.ca\/wp-content\/uploads\/2011\/11\/tcr-identity-mountain-profiles-01-640x260.png\" alt=\"Research into mountain profiles.\" class=\"wp-image-1670\" srcset=\"https:\/\/jeffwerner.ca\/testa\/wp-content\/uploads\/2011\/11\/tcr-identity-mountain-profiles-01-640x260.png 640w, https:\/\/jeffwerner.ca\/testa\/wp-content\/uploads\/2011\/11\/tcr-identity-mountain-profiles-01-1200x489.png 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><figcaption class=\"wp-element-caption\">Research into mountain profiles.<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"354\" src=\"https:\/\/jeffwerner.ca\/wp-content\/uploads\/2011\/11\/tcr-identity-mountain-profiles-02-1200x354.png\" alt=\"\" class=\"wp-image-1671\" srcset=\"https:\/\/jeffwerner.ca\/testa\/wp-content\/uploads\/2011\/11\/tcr-identity-mountain-profiles-02-1200x354.png 1200w, https:\/\/jeffwerner.ca\/testa\/wp-content\/uploads\/2011\/11\/tcr-identity-mountain-profiles-02-640x188.png 640w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-14\">\n<div class=\"wp-block-column is-layout-flow\" style=\"flex-basis:50%\">\n<p>Part of the development process involved communicating remotely with the client. I prepared a series of presentations explaining the process, including private PDFs and YouTube videos:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow\" style=\"flex-basis:50%\"><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Triple Crown Racing graphic identity\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/qvhGT5hEAwA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Identity and applications developed for a local cycling team, Triple Crown Racing. From initial rides together to final vector files, approx. two weeks. Inspired by cycling racing colours of the 1990s and the profile of Vancouver&#8217;s notorious &#8216;triple crown&#8217; mountains: Cypress, Grouse and Seymour. Vancouver, 2011. Part of the development process involved communicating remotely with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3173,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[45,2],"tags":[37,44,46,42],"_links":{"self":[{"href":"https:\/\/jeffwerner.ca\/testa\/wp-json\/wp\/v2\/posts\/1648"}],"collection":[{"href":"https:\/\/jeffwerner.ca\/testa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jeffwerner.ca\/testa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jeffwerner.ca\/testa\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jeffwerner.ca\/testa\/wp-json\/wp\/v2\/comments?post=1648"}],"version-history":[{"count":16,"href":"https:\/\/jeffwerner.ca\/testa\/wp-json\/wp\/v2\/posts\/1648\/revisions"}],"predecessor-version":[{"id":3804,"href":"https:\/\/jeffwerner.ca\/testa\/wp-json\/wp\/v2\/posts\/1648\/revisions\/3804"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jeffwerner.ca\/testa\/wp-json\/wp\/v2\/media\/3173"}],"wp:attachment":[{"href":"https:\/\/jeffwerner.ca\/testa\/wp-json\/wp\/v2\/media?parent=1648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jeffwerner.ca\/testa\/wp-json\/wp\/v2\/categories?post=1648"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jeffwerner.ca\/testa\/wp-json\/wp\/v2\/tags?post=1648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}