{"id":1742,"date":"2012-02-12T19:45:35","date_gmt":"2012-02-13T03:45:35","guid":{"rendered":"http:\/\/jeffwerner.ca\/?p=1742"},"modified":"2013-03-09T20:06:39","modified_gmt":"2013-03-10T04:06:39","slug":"and-we-were-there","status":"publish","type":"post","link":"https:\/\/jeffwerner.ca\/testa\/and-we-were-there\/","title":{"rendered":"And We Were There"},"content":{"rendered":"<p><a href=\"https:\/\/jeffwerner.ca\/wp-content\/uploads\/2012\/02\/ral-2012-tests-09.jpg\" rel=\"attachment wp-att-1747\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-1747\" alt=\"ral-2012-tests-09\" src=\"https:\/\/jeffwerner.ca\/wp-content\/uploads\/2012\/02\/ral-2012-tests-09-537x480.jpg\" width=\"537\" height=\"480\" srcset=\"https:\/\/jeffwerner.ca\/testa\/wp-content\/uploads\/2012\/02\/ral-2012-tests-09-537x480.jpg 537w, https:\/\/jeffwerner.ca\/testa\/wp-content\/uploads\/2012\/02\/ral-2012-tests-09-1200x1072.jpg 1200w\" sizes=\"(max-width: 537px) 100vw, 537px\" \/><\/a><\/p>\n<p>Proposed advertising campaign to project a new persona\u2014while still showcasing its trust-worthy and veteran reputation\u2014for one of\u00a0Canada&#8217;s most senior naval architectural firms, Robert Allan Ltd.,\u00a0established Vancouver, 1930. The concept I developed, &#8220;We&#8217;re here. And we were there,&#8221; \u00a0would play on both those notions by generating nostalgia with the public and industry clients through the use of full-page (or screen) archival images from the firm&#8217;s collection showcasing their\u00a0historical legacy, juxtaposed with images and copy-writing\u00a0extolling\u00a0their contemporary work.<\/p>\n<p><a href=\"https:\/\/jeffwerner.ca\/wp-content\/uploads\/2012\/02\/ral-2012-tests-05.jpg\" rel=\"attachment wp-att-1744\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft  wp-image-1744\" alt=\"ral-2012-tests-05\" src=\"https:\/\/jeffwerner.ca\/wp-content\/uploads\/2012\/02\/ral-2012-tests-05-370x480.jpg\" width=\"300\" height=\"389\" srcset=\"https:\/\/jeffwerner.ca\/testa\/wp-content\/uploads\/2012\/02\/ral-2012-tests-05-370x480.jpg 370w, https:\/\/jeffwerner.ca\/testa\/wp-content\/uploads\/2012\/02\/ral-2012-tests-05-927x1200.jpg 927w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a> <a href=\"https:\/\/jeffwerner.ca\/wp-content\/uploads\/2012\/02\/ral-2012-tests-06.jpg\" rel=\"attachment wp-att-1745\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft  wp-image-1745\" alt=\"ral-2012-tests-06\" src=\"https:\/\/jeffwerner.ca\/wp-content\/uploads\/2012\/02\/ral-2012-tests-06-370x480.jpg\" width=\"300\" height=\"389\" srcset=\"https:\/\/jeffwerner.ca\/testa\/wp-content\/uploads\/2012\/02\/ral-2012-tests-06-370x480.jpg 370w, https:\/\/jeffwerner.ca\/testa\/wp-content\/uploads\/2012\/02\/ral-2012-tests-06-927x1200.jpg 927w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/jeffwerner.ca\/wp-content\/uploads\/2012\/02\/ral-2012-tests-07.jpg\" rel=\"attachment wp-att-1746\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone  wp-image-1746\" alt=\"ral-2012-tests-07\" src=\"https:\/\/jeffwerner.ca\/wp-content\/uploads\/2012\/02\/ral-2012-tests-07-370x480.jpg\" width=\"333\" height=\"432\" srcset=\"https:\/\/jeffwerner.ca\/testa\/wp-content\/uploads\/2012\/02\/ral-2012-tests-07-370x480.jpg 370w, https:\/\/jeffwerner.ca\/testa\/wp-content\/uploads\/2012\/02\/ral-2012-tests-07-927x1200.jpg 927w\" sizes=\"(max-width: 333px) 100vw, 333px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Proposed advertising campaign to project a new persona\u2014while still showcasing its trust-worthy and veteran reputation\u2014for one of\u00a0Canada&#8217;s most senior naval architectural firms, Robert Allan Ltd.,\u00a0established Vancouver, 1930. The concept I developed, &#8220;We&#8217;re here. And we were there,&#8221; \u00a0would play on both those notions by generating nostalgia with the public and industry clients through the use [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[37,51,56],"_links":{"self":[{"href":"https:\/\/jeffwerner.ca\/testa\/wp-json\/wp\/v2\/posts\/1742"}],"collection":[{"href":"https:\/\/jeffwerner.ca\/testa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jeffwerner.ca\/testa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jeffwerner.ca\/testa\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jeffwerner.ca\/testa\/wp-json\/wp\/v2\/comments?post=1742"}],"version-history":[{"count":6,"href":"https:\/\/jeffwerner.ca\/testa\/wp-json\/wp\/v2\/posts\/1742\/revisions"}],"predecessor-version":[{"id":1752,"href":"https:\/\/jeffwerner.ca\/testa\/wp-json\/wp\/v2\/posts\/1742\/revisions\/1752"}],"wp:attachment":[{"href":"https:\/\/jeffwerner.ca\/testa\/wp-json\/wp\/v2\/media?parent=1742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jeffwerner.ca\/testa\/wp-json\/wp\/v2\/categories?post=1742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jeffwerner.ca\/testa\/wp-json\/wp\/v2\/tags?post=1742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}