{"id":278,"date":"2005-09-22T19:49:50","date_gmt":"2005-09-22T19:49:50","guid":{"rendered":"http:\/\/jeffwerner.ca\/wp\/?p=278"},"modified":"2013-03-07T18:03:43","modified_gmt":"2013-03-08T02:03:43","slug":"artichoke","status":"publish","type":"post","link":"https:\/\/jeffwerner.ca\/testa\/artichoke\/","title":{"rendered":"Artichoke"},"content":{"rendered":"

Dimensions of Knowing Assignment
\nCreative Processes, ECIAD<\/p>\n

Directions<\/h4>\n
    \n
  1. Pick a Fruit or Vegetable<\/li>\n
  2. Discover the “dimensions of knowing this food”<\/li>\n
  3. Imagine this fruit\/vegetable were extinct: how would you represent it?<\/li>\n
  4. All art, in some way, tells a story.<\/li>\n
  5. Also think of the mystery of a narrative<\/li>\n<\/ol>\n

    Initial Reactions<\/h4>\n

    ARTICHOKE: Specifically GLOBE artichoke. From MEDITERRANEAN, in the US (and thus Canada). 100 per cent of artichokes are GROWN IN CALIFORNIA.
    \nFirst thought: FRUIT LABELS and SALMON CAN LABELS
    \nSecond thought: ARTICHOKE after riding through California this summer.
    \nMy experience: MEXICAN LABOUR, bandanas over face, rush, GUERILLAS
    \nThese labourers likely harvest a large portion of the FOOD I bought on my trip and food we buy here in CANADA.
    \n\"artichoke_001.jpg\"<\/p>\n

    ELEMENTS informing my PROCESS<\/h4>\n
      \n
    • Artichoke as interesting plant<\/li>\n
    • Mexican Labourers<\/li>\n
    • WORKER REVOLUTION<\/li>\n<\/ul>\n

      SOVIET revolution PROPAGANDA posters.
      \nSo on the one hand I’m drawn to a sort of call to action for the Mexican workers and their struggle as second-class citizens. And they have a long history in Californian agriculture as the majority of its workforce for the past 100 years.
      \nSo I tried to combine this history and relate it the artichoke and my own brief, subjective experience of it. So I amalgamated multiple perspectives: the traditional fruit label style–which effectively ignored the industry’s exploitation–such as:<\/p>\n

        \n
      • Bright colours<\/li>\n
      • Painted<\/li>\n
      • Some sort of interaction between the vegetable and some personification of an American consumer<\/li>\n<\/ul>\n

        with that set of the symbols of communist worker art:<\/p>\n

          \n
        • Working people<\/li>\n
        • Strong diagonals<\/li>\n
        • Monumental scale<\/li>\n<\/ul>\n

          \"artichoke_002.jpg\"<\/p>\n

          Composition<\/h4>\n

          MYSTERY \/ AMBIGUITY. The relationship between the workers depicted and the artichoke doesn’t necessarily establish a confrontational message between Mexican workers and the produce corporations.
          \nBecause who am I to represent the plight of these people? I was merely a tourist riding by.
          \nI wonder if artichoke picking is not a prized job to get. Strawberry or cauliflower are very low to the ground, delicate and\/or labour-intensive to pick. Artichokes stand on long stems at arm’s height and appear pretty easy to pluck.
          \nMULTIPLE READINGS the piece could be interpreted in a number of ways.
          \nFinally, I reinforced the contemporary context by mounting the work on a flattened cardboard fruit crate from California, and to express my own subjectivity–my personal framing of the issues–I created a border of black chain grease taken directly from my bicycle (and the actual grease it accumulated during my travels in California).
          \n\"artichoke_003.jpg\"<\/p>\n","protected":false},"excerpt":{"rendered":"

          An look at my first significant assignment at art school, with an overview of my creative process in developing an idea to produce a work that explores the dimensions and narrative of a single fruit or vegetable.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[3],"_links":{"self":[{"href":"https:\/\/jeffwerner.ca\/testa\/wp-json\/wp\/v2\/posts\/278"}],"collection":[{"href":"https:\/\/jeffwerner.ca\/testa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jeffwerner.ca\/testa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jeffwerner.ca\/testa\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jeffwerner.ca\/testa\/wp-json\/wp\/v2\/comments?post=278"}],"version-history":[{"count":1,"href":"https:\/\/jeffwerner.ca\/testa\/wp-json\/wp\/v2\/posts\/278\/revisions"}],"predecessor-version":[{"id":1350,"href":"https:\/\/jeffwerner.ca\/testa\/wp-json\/wp\/v2\/posts\/278\/revisions\/1350"}],"wp:attachment":[{"href":"https:\/\/jeffwerner.ca\/testa\/wp-json\/wp\/v2\/media?parent=278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jeffwerner.ca\/testa\/wp-json\/wp\/v2\/categories?post=278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jeffwerner.ca\/testa\/wp-json\/wp\/v2\/tags?post=278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}