{"id":683,"date":"2009-03-10T22:17:40","date_gmt":"2009-03-11T06:17:40","guid":{"rendered":"http:\/\/jeffwerner.ca\/wp\/?p=683"},"modified":"2023-07-05T23:03:00","modified_gmt":"2023-07-06T07:03:00","slug":"big-ambition-campaign","status":"publish","type":"post","link":"https:\/\/jeffwerner.ca\/testa\/big-ambition-campaign\/","title":{"rendered":"Big Ambition Campaign"},"content":{"rendered":"\n<p>Concept, design and custom fabrication for a bus shelter ad campaign. After securing a $37,000 worth of advertising budget from the City of Vancouver and CBS we created this parallel slogan and graphic identity to run in select shelter spaces. During daylight hours the official poster slogan reads &#8220;Small school big ambition&#8221; while at night each bus shelter&#8217;s backlighting illuminated the real slogan: &#8220;Small school big balls&#8221;.<\/p>\n\n\n\n<p>In Collaboration with <a href=\"http:\/\/www.amandahuynh.ca\/\">Amanda Huynh<\/a>, <a href=\"http:\/\/www.upwardsonwards.com\/\">Tobias Ottahal<\/a>, <a href=\"http:\/\/alexbuss.ca\/\">Alex Buss<\/a> and <a href=\"http:\/\/www.missellenlee.com\/\">Ellen Lee<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-full\"><a href=\"https:\/\/jeffwerner.ca\/wp-content\/uploads\/2013\/03\/3346554872_18cec07e49_b.jpg\" rel=\"attachment wp-att-688\"><img decoding=\"async\" loading=\"lazy\" width=\"768\" height=\"1024\" src=\"https:\/\/jeffwerner.ca\/wp-content\/uploads\/2013\/03\/3346554872_18cec07e49_b.jpg\" alt=\"The regular message.\" class=\"wp-image-688\" srcset=\"https:\/\/jeffwerner.ca\/testa\/wp-content\/uploads\/2013\/03\/3346554872_18cec07e49_b.jpg 768w, https:\/\/jeffwerner.ca\/testa\/wp-content\/uploads\/2013\/03\/3346554872_18cec07e49_b-360x480.jpg 360w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><figcaption class=\"wp-element-caption\">The official message visible during daylight hours.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image alignnone size-full\"><a href=\"https:\/\/jeffwerner.ca\/wp-content\/uploads\/2013\/03\/3345722709_ce2a1408a7_b.jpg\" rel=\"attachment wp-att-686\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"768\" src=\"https:\/\/jeffwerner.ca\/wp-content\/uploads\/2013\/03\/3345722709_ce2a1408a7_b.jpg\" alt=\"The hidden message reveals itself when backlit.\" class=\"wp-image-686\" srcset=\"https:\/\/jeffwerner.ca\/testa\/wp-content\/uploads\/2013\/03\/3345722709_ce2a1408a7_b.jpg 1024w, https:\/\/jeffwerner.ca\/testa\/wp-content\/uploads\/2013\/03\/3345722709_ce2a1408a7_b-640x480.jpg 640w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">The hidden message revealed when backlit.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image alignnone size-full\"><a href=\"https:\/\/jeffwerner.ca\/wp-content\/uploads\/2013\/03\/3346540202_2a850249df_b.jpg\" rel=\"attachment wp-att-687\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"768\" src=\"https:\/\/jeffwerner.ca\/wp-content\/uploads\/2013\/03\/3346540202_2a850249df_b.jpg\" alt=\"Layering the hand-cut type.\" class=\"wp-image-687\" srcset=\"https:\/\/jeffwerner.ca\/testa\/wp-content\/uploads\/2013\/03\/3346540202_2a850249df_b.jpg 1024w, https:\/\/jeffwerner.ca\/testa\/wp-content\/uploads\/2013\/03\/3346540202_2a850249df_b-640x480.jpg 640w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Layering the hand-cut type.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image alignnone size-full\"><a href=\"https:\/\/jeffwerner.ca\/wp-content\/uploads\/2013\/03\/3332117553_d1bef23bea_b.jpg\" rel=\"attachment wp-att-685\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"768\" src=\"https:\/\/jeffwerner.ca\/wp-content\/uploads\/2013\/03\/3332117553_d1bef23bea_b.jpg\" alt=\"Custom perforating tools.\" class=\"wp-image-685\" srcset=\"https:\/\/jeffwerner.ca\/testa\/wp-content\/uploads\/2013\/03\/3332117553_d1bef23bea_b.jpg 1024w, https:\/\/jeffwerner.ca\/testa\/wp-content\/uploads\/2013\/03\/3332117553_d1bef23bea_b-640x480.jpg 640w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Custom perforating tools.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image alignnone size-full\"><a href=\"https:\/\/jeffwerner.ca\/wp-content\/uploads\/2013\/03\/3332115177_a8fb918c50_b.jpg\" rel=\"attachment wp-att-684\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"768\" src=\"https:\/\/jeffwerner.ca\/wp-content\/uploads\/2013\/03\/3332115177_a8fb918c50_b.jpg\" alt=\"Hand perforating the hidden message.\" class=\"wp-image-684\" srcset=\"https:\/\/jeffwerner.ca\/testa\/wp-content\/uploads\/2013\/03\/3332115177_a8fb918c50_b.jpg 1024w, https:\/\/jeffwerner.ca\/testa\/wp-content\/uploads\/2013\/03\/3332115177_a8fb918c50_b-640x480.jpg 640w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Hand perforating the hidden message.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Concept, design and custom fabrication for a bus shelter ad campaign. After securing a $37,000 worth of advertising budget from the City of Vancouver and CBS we created this parallel slogan and graphic identity to run in select shelter spaces. During daylight hours the official poster slogan reads &#8220;Small school big ambition&#8221; while at night [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":687,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[37,51,56,50,44,38],"_links":{"self":[{"href":"https:\/\/jeffwerner.ca\/testa\/wp-json\/wp\/v2\/posts\/683"}],"collection":[{"href":"https:\/\/jeffwerner.ca\/testa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jeffwerner.ca\/testa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jeffwerner.ca\/testa\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jeffwerner.ca\/testa\/wp-json\/wp\/v2\/comments?post=683"}],"version-history":[{"count":12,"href":"https:\/\/jeffwerner.ca\/testa\/wp-json\/wp\/v2\/posts\/683\/revisions"}],"predecessor-version":[{"id":3255,"href":"https:\/\/jeffwerner.ca\/testa\/wp-json\/wp\/v2\/posts\/683\/revisions\/3255"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jeffwerner.ca\/testa\/wp-json\/wp\/v2\/media\/687"}],"wp:attachment":[{"href":"https:\/\/jeffwerner.ca\/testa\/wp-json\/wp\/v2\/media?parent=683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jeffwerner.ca\/testa\/wp-json\/wp\/v2\/categories?post=683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jeffwerner.ca\/testa\/wp-json\/wp\/v2\/tags?post=683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}