{"id":926,"date":"2009-02-02T20:09:39","date_gmt":"2009-02-03T04:09:39","guid":{"rendered":"http:\/\/jeffwerner.ca\/wp\/?p=926"},"modified":"2023-07-06T21:23:42","modified_gmt":"2023-07-07T05:23:42","slug":"emily-carr-says-what","status":"publish","type":"post","link":"https:\/\/jeffwerner.ca\/testa\/emily-carr-says-what\/","title":{"rendered":"Emily Carr Says What?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"584\" height=\"756\" src=\"https:\/\/jeffwerner.ca\/wp-content\/uploads\/2023\/07\/ShitDouble-animation-full.gif\" alt=\"\" class=\"wp-image-3499\"\/><\/figure>\n\n\n\n<p>Advertising campaign proposal for the university\u2019s Graduation Exhibition. After securing $37,000 in donated advertising space we designed a series of two-part campaign posters.<\/p>\n\n\n\n<p>Short slogans appear to disparage, or have fun with, the school\u2019s reputation. But when backlit, turned, or re-read new and improved slogans are revealed. Language translations were produced based on city demographics and written in culturally-specific sayings, each with a surprise twist.<\/p>\n\n\n\n<p>In collaboration with <a href=\"http:\/\/www.upwardsonwards.com\/\" target=\"_blank\" rel=\"noopener\">Tobias Ottahal<\/a>, <a href=\"http:\/\/www.amandahuynh.ca\/\" target=\"_blank\" rel=\"noopener\">Amanda Huynh<\/a>, <a href=\"http:\/\/www.missellenlee.com\/\" target=\"_blank\" rel=\"noopener\">Ellen Lee<\/a>, <a href=\"http:\/\/alexbuss.ca\/\" target=\"_blank\" rel=\"noopener\">Alex Buss<\/a> and <a href=\"http:\/\/www.andychung.ca\/\" target=\"_blank\" rel=\"noopener\">Andy Chung<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/jeffwerner.ca\/wp-content\/uploads\/2013\/03\/billboard-vancouver-animated.gif\" alt=\"billboard-vancouver-animated\" class=\"wp-image-927\" width=\"799\" height=\"583\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/jeffwerner.ca\/wp-content\/uploads\/2013\/03\/jumbotron.jpg\" rel=\"attachment wp-att-928\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"680\" src=\"https:\/\/jeffwerner.ca\/wp-content\/uploads\/2013\/03\/jumbotron.jpg\" alt=\"jumbotron\" class=\"wp-image-928\" srcset=\"https:\/\/jeffwerner.ca\/testa\/wp-content\/uploads\/2013\/03\/jumbotron.jpg 1024w, https:\/\/jeffwerner.ca\/testa\/wp-content\/uploads\/2013\/03\/jumbotron-640x425.jpg 640w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-3\">\n<div class=\"wp-block-column is-layout-flow\">\n<figure class=\"wp-block-image size-medium\"><a href=\"https:\/\/jeffwerner.ca\/wp-content\/uploads\/2013\/03\/says-what-arabic-001.png\" rel=\"attachment wp-att-929\"><img decoding=\"async\" loading=\"lazy\" width=\"624\" height=\"480\" src=\"https:\/\/jeffwerner.ca\/wp-content\/uploads\/2013\/03\/says-what-arabic-001-624x480.png\" alt=\"says-what-arabic-001\" class=\"wp-image-929\" srcset=\"https:\/\/jeffwerner.ca\/testa\/wp-content\/uploads\/2013\/03\/says-what-arabic-001-624x480.png 624w, https:\/\/jeffwerner.ca\/testa\/wp-content\/uploads\/2013\/03\/says-what-arabic-001.png 986w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow\">\n<figure class=\"wp-block-image size-medium\"><a href=\"https:\/\/jeffwerner.ca\/wp-content\/uploads\/2013\/03\/says-what-arabic-002.png\" rel=\"attachment wp-att-930\"><img decoding=\"async\" loading=\"lazy\" width=\"619\" height=\"480\" src=\"https:\/\/jeffwerner.ca\/wp-content\/uploads\/2013\/03\/says-what-arabic-002-619x480.png\" alt=\"says-what-arabic-002\" class=\"wp-image-930\" srcset=\"https:\/\/jeffwerner.ca\/testa\/wp-content\/uploads\/2013\/03\/says-what-arabic-002-619x480.png 619w, https:\/\/jeffwerner.ca\/testa\/wp-content\/uploads\/2013\/03\/says-what-arabic-002.png 982w\" sizes=\"(max-width: 619px) 100vw, 619px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-6\">\n<div class=\"wp-block-column is-layout-flow\">\n<figure class=\"wp-block-image\"><a href=\"https:\/\/jeffwerner.ca\/wp-content\/uploads\/2013\/03\/says-what-chinese-001.png\" rel=\"attachment wp-att-931\"><img decoding=\"async\" loading=\"lazy\" width=\"640\" height=\"480\" src=\"https:\/\/jeffwerner.ca\/wp-content\/uploads\/2013\/03\/says-what-chinese-001-640x480.png\" alt=\"says-what-chinese-001\" class=\"wp-image-931\" srcset=\"https:\/\/jeffwerner.ca\/testa\/wp-content\/uploads\/2013\/03\/says-what-chinese-001-640x480.png 640w, https:\/\/jeffwerner.ca\/testa\/wp-content\/uploads\/2013\/03\/says-what-chinese-001.png 1016w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow\">\n<figure class=\"wp-block-image\"><a href=\"https:\/\/jeffwerner.ca\/wp-content\/uploads\/2013\/03\/says-what-chinese-002.png\" rel=\"attachment wp-att-932\"><img decoding=\"async\" loading=\"lazy\" width=\"640\" height=\"480\" src=\"https:\/\/jeffwerner.ca\/wp-content\/uploads\/2013\/03\/says-what-chinese-002-640x480.png\" alt=\"says-what-chinese-002\" class=\"wp-image-932\" srcset=\"https:\/\/jeffwerner.ca\/testa\/wp-content\/uploads\/2013\/03\/says-what-chinese-002-640x480.png 640w, https:\/\/jeffwerner.ca\/testa\/wp-content\/uploads\/2013\/03\/says-what-chinese-002.png 1012w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Advertising campaign proposal for the university\u2019s Graduation Exhibition. After securing $37,000 in donated advertising space we designed a series of two-part campaign posters. Short slogans appear to disparage, or have fun with, the school\u2019s reputation. But when backlit, turned, or re-read new and improved slogans are revealed. Language translations were produced based on city demographics [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":933,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[45,2],"tags":[37,58,51,56,50,53,44],"_links":{"self":[{"href":"https:\/\/jeffwerner.ca\/testa\/wp-json\/wp\/v2\/posts\/926"}],"collection":[{"href":"https:\/\/jeffwerner.ca\/testa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jeffwerner.ca\/testa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jeffwerner.ca\/testa\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jeffwerner.ca\/testa\/wp-json\/wp\/v2\/comments?post=926"}],"version-history":[{"count":15,"href":"https:\/\/jeffwerner.ca\/testa\/wp-json\/wp\/v2\/posts\/926\/revisions"}],"predecessor-version":[{"id":3501,"href":"https:\/\/jeffwerner.ca\/testa\/wp-json\/wp\/v2\/posts\/926\/revisions\/3501"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jeffwerner.ca\/testa\/wp-json\/wp\/v2\/media\/933"}],"wp:attachment":[{"href":"https:\/\/jeffwerner.ca\/testa\/wp-json\/wp\/v2\/media?parent=926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jeffwerner.ca\/testa\/wp-json\/wp\/v2\/categories?post=926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jeffwerner.ca\/testa\/wp-json\/wp\/v2\/tags?post=926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}