Concept, design and custom fabrication for a bus shelter ad campaign. After securing a $37,000 worth of advertising budget from the City of Vancouver and CBS we created this parallel slogan and graphic identity to run in select shelter spaces. During daylight hours the official poster slogan reads “Small school big ambition” while at night each bus shelter’s backlighting illuminated the real slogan: “Small school big balls”.
In Collaboration with Amanda Huynh, Tobias Ottahal, Alex Buss and Ellen Lee.
