Emily Carr Says What?
Advertising campaign proposal for the University’s 2009 Graduation Exhibition. Utilizing $37,000 in advertising spaces we secured from the City of Vancouver we designed a series of two-part campaign posters.
During the day short slogans appear to disparage, or have fun with, the school’s reputation. When backlit in bus shelters at night the full, humorous slogans are revealed. Different slogans in many languages were created based on city demographics and written in culturally-specific sayings, each with a surprise twist. Key goals were to create an unprecedented, dynamic and daring campaign that would create anticipation, surprise and get the public talking.