Designer & bike rider in British Columbia, Canada


  • Base5


    Brand rollout and marketing design—brochures, cards, posters, stickers—including an full revamp of key print materials to align with the gym’s new branding and branching out with single-use or short run promotions. For both gym locations in Vancouver, Canada. 2019–ongoing.

  • Quintuple Motherf*cker

    Quintuple Motherf*cker

    Annual non-profit group ride I organized over the five hardest paved climbs in a single bike ride of 180km and 4,000m of elevation gain, in Vancouver, Canada. 2013–2020. Event marketing via social media—Instagram & Facebook—a different theme each year.

  • People Gotta Move

    People Gotta Move

    Exhibit graphics, branding, and marketing for the New Westminster Museum and Archives, including digital and print billboards, banners, posters, and full wall-wrapped interpretive panels. 2018.

  • Mushrooms of BC

    Mushrooms of BC

    Re-design of decades-old and divergent templates for the Royal BC Museum handbook series, culminating in the jewel of the guides, Mushrooms of British Columbia. In the 30+ years since many of the museum’s handbooks were published advancements in printing, photography, workflow, and digital formats means a small team—myself in design, an editor, two authors, and…

  • The Object’s The Thing

    The Object’s The Thing

    Cover and interior design, incorporating archival image editing and the use of multiple text and layout styles to distinguish historical, interpretive and contemporary writings. May 2021, paperback, 336 pages Almost everyone who has visited a Canadian park or museum has been touched by Edwards’s legacy—but few know his name. Through essays and photographs, a biography…

  • Pressed Plants

    Pressed Plants

    Cover and interior design. Text by Linda P.J. Lipsen, with illustrations by Derek Tan. February 2023, paperback, 104 pages.

  • DB Power

    DB Power

    Brand and collateral design for a small business launch. Simple and effective, particularly for the owner/operator to implement on their own, in the saturated outdoor powersport market of Kelowna, Canada.

  • Mentor Guides

    Mentor Guides

    Series of three guides, colour and image-themed for quick identification. Developed for the non-profit Immigrant Services Society of BC and their mentoring program connecting students, staff, and businesses in Vancouver, Canada. Branding, font and icon selection, layout and print- and screen-ready booklets. A single file for each guide can be purposed by ISS staff for…

  • Better Halves

    Better Halves

    Interior and cover design, with flaps and decorative chapter motif. 5.25″×8″, 280 pages. Published November, 2022.

  • Men’s Initiative

    Men’s Initiative

    Develop a new look & feel for an initiative founded at the University of British Columbia, starting with their 2020 Strategy and Business Development documents. Selected imagery, fonts, and colour palette. Exported for print and screen. 2020.

  • Action Plan: Zero Plastic Waste

    Action Plan: Zero Plastic Waste

  • A Polyamory Devotional

    A Polyamory Devotional

    Cover and interior design, with illustrations by Tikva Wolf, published 2023.

  • Cycling the PNW Vol 1

    Cycling the PNW Vol 1

    Cover and interior design.

  • Great Expectations

    Great Expectations

    Cover and interior design. Matte jacketed paperback cover, footnotes, index. Cover and interior illustrations by Ping Zhu. Published September 2019, 240 pages.

  • Sharks


    Cover and interior design. Sharks, Skates, Rays and Chimeras of British Columbia is also first in a series I was commissioned by the Royal BC Museum to develop featuring a new graphic and layout template for their revised handbook and field guide series. Published May, 2020, 232 pages.

  • The Recognition Sūtras

    The Recognition Sūtras

    Cover and interior design, including foil-stamped jacket and binding, soft cover edition, and ebook. Font selection and treatment was particularly challenging with multiple character, diacritic, and unicode support. Working from scanned manuscripts, to Microsoft Word documents, to final InDesign layouts introduced a variety of new and surprising technology hurdles (font variants make even copy-pasting an…

  • It’s Called Polyamory

    It’s Called Polyamory

    Second printing and new cover & interior design, typesetting, print production and ebook. Variable graphic motif for chapter headings. Paperback version 5.25″x8″, 208 pages, ebook in enhanced epub and Kindle formats.

  • BC Water & Waste graphics

    BC Water & Waste graphics

    For the British Columbia Water & Waste Association pilot report, a set of vector info and theme-based graphic treatments and templates for current and future published reports, including a brand guide with typography, icon, and colour selection.

  • UBC EOS Map Rebuild

    UBC EOS Map Rebuild

    Vectorize and overlay new data for a mapping project with the University of British Columbia’s Earth and Ocean Sciences department.

  • Goddess and the Guru

    Goddess and the Guru

    Cover & interior design, from concept through to printing and ebook. Foil stamped jacket and cloth binding, two-colour printing, nearly 400 margin notes, tipped-in end papers and author-signed pages, and full-colour photo inserts. Both limited edition hardcover, and softcover. Published 2017, 8.25×8.25 inches, 416 pages; epub 3.0 and Kindle enhanced.

  • Purple Prose

    Purple Prose

    Cover, interior design, print production. Published September, 2016, 352 pages.

  • Group W Logo

    Group W Logo

    “Alternative” bicycle racing group with a motive for mischief wanted “bad” logo to match their ongoing bad design efforts to produce collateral and clothing designs for their new club and race series. Inspiration included obscure Woody Guthrie lyrics and trash (literally). Gave myself one hour, tops, to produce the whole thing from hand drawing, to various scan methods…

  • Branching Out Exhibit

    Branching Out Exhibit

    Exhibit branding, marketing, and large format panel design and production for an exhibit at the New Westminster Museum and Archives. Working with the curatorial and install teams I was responsible for image selection from their archives, panel size, design, and materials, as well as overall look and feel of the marketing collateral. Exhibit posters. Exhibit cards…

  • Saddle Bag

    Saddle Bag

    Design, testing and production sewing of a compact under-saddle cycling bag in over 500 units and 20 colourways . Snugs up tight, compact, discreet: no sagging sack under your ass. Holds an inner tube (up to 700×35), tire levers, an energy bar and a multitool. Cordura outer with hook & loop closure. Reflective tag faces behind you, offset to avoid…

  • LCC Rebrand

    LCC Rebrand

    Rebrand with new colour palette, logo and print & web themes for the Vancouver-based non-profit Language & Career College.

  • Weaving Conference

    Weaving Conference

    Logo and wordmark for a 2017 conference of weavers in the Pacific Northwest. Of note, the client, the Association of Northwest Weavers’ Guilds (lovely old ladies), were very friendly and the most organized to work with—they approached the branding of the conference three years in advance. The brief included the pre-selected “Treadle Lightly” pun to coincide…

  • Hubbub at City Hall

    Hubbub at City Hall

    Concept, branding and collateral for the end-of-semester exhibit and workshop for CityStudio, a non-profit education experiment that connects students with City of Vancouver staff on applied sustainability problem solving. With a budget of $200 and a one-month turnaround I developed the pop identity, a metaphor that plays off the kernels of ideas the students bring…

  • Vancouver Cyclocross Coalition

    Vancouver Cyclocross Coalition

    The newly-formed VCXC approached me to create a crest for their new cycling initiative. With a provided sketch and a couple evenings I iterated a number of wordmarks and monograms and developed them into a modernized heraldic crest for use on promotional posters, flyers and social media invites. The process involved hand sketching, scanning, digitizing,…

  • SFU Semester in Dialogue

    SFU Semester in Dialogue

    Marketing campaign, concept and branding guidelines for Simon Fraser University’s Semester in Dialogue program. Working with directors, staff and faculty I coordinated a series of meetings and collaborative documents to distill the primary goals and obstacles the program faced in marketing itself and attracting not only more students within the university but also students of…

  • CityStudio SFU Posters

    CityStudio SFU Posters

    CityStudio, a multi-university collaboration institute working with the City of Vancouver, hired me to design a series of six information posters for their SFU Business students. Each class group had developed a marketing strategy and business development project related to deconstruction in Vancouver. While the research and analysis was great, they needed help creating a…