Non-profit
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Quintuple Motherf*cker
Annual non-profit group ride I organized over the five hardest paved climbs in a single bike ride of 180km and 4,000m of elevation gain, in Vancouver, Canada. 2013–2020. Event marketing via social media—Instagram & Facebook—a different theme each year.
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People Gotta Move
Exhibit graphics, branding, and marketing for the New Westminster Museum and Archives, including digital and print billboards, banners, posters, and full wall-wrapped interpretive panels. 2018.
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Mushrooms of BC
Re-design of decades-old and divergent templates for the Royal BC Museum handbook series, culminating in the jewel of the guides, Mushrooms of British Columbia. In the 30+ years since many of the museum’s handbooks were published advancements in printing, photography, workflow, and digital formats means a small team—myself in design, an editor, two authors, and…
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The Object’s The Thing
Cover and interior design, incorporating archival image editing and the use of multiple text and layout styles to distinguish historical, interpretive and contemporary writings. May 2021, paperback, 336 pages Almost everyone who has visited a Canadian park or museum has been touched by Edwards’s legacy—but few know his name. Through essays and photographs, a biography…
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Pressed Plants
Cover and interior design. Text by Linda P.J. Lipsen, with illustrations by Derek Tan. February 2023, paperback, 104 pages.
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Mentor Guides
Series of three guides, colour and image-themed for quick identification. Developed for the non-profit Immigrant Services Society of BC and their mentoring program connecting students, staff, and businesses in Vancouver, Canada. Branding, font and icon selection, layout and print- and screen-ready booklets. A single file for each guide can be purposed by ISS staff for…
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Branching Out Exhibit
Exhibit branding, marketing, and large format panel design and production for an exhibit at the New Westminster Museum and Archives. Working with the curatorial and install teams I was responsible for image selection from their archives, panel size, design, and materials, as well as overall look and feel of the marketing collateral. Exhibit posters. Exhibit cards…
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Architectural Gems Exhibit
Exhibit branding, marketing, and large format panel design and production for an exhibit at the New Westminster Museum and Archives. Working with the curatorial and install teams I was responsible for image selection from their archives, panel size, design, and materials, as well as overall look and feel of the marketing collateral.
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LCC Rebrand
Rebrand with new colour palette, logo and print & web themes for the Vancouver-based non-profit Language & Career College.
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Weaving Conference
Logo and wordmark for a 2017 conference of weavers in the Pacific Northwest. Of note, the client, the Association of Northwest Weavers’ Guilds (lovely old ladies), were very friendly and the most organized to work with—they approached the branding of the conference three years in advance. The brief included the pre-selected “Treadle Lightly” pun to coincide…
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Hubbub at City Hall
Concept, branding and collateral for the end-of-semester exhibit and workshop for CityStudio, a non-profit education experiment that connects students with City of Vancouver staff on applied sustainability problem solving. With a budget of $200 and a one-month turnaround I developed the pop identity, a metaphor that plays off the kernels of ideas the students bring…
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Vancouver Cyclocross Coalition
The newly-formed VCXC approached me to create a crest for their new cycling initiative. With a provided sketch and a couple evenings I iterated a number of wordmarks and monograms and developed them into a modernized heraldic crest for use on promotional posters, flyers and social media invites. The process involved hand sketching, scanning, digitizing,…
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SFU Semester in Dialogue
Marketing campaign, concept and branding guidelines for Simon Fraser University’s Semester in Dialogue program. Working with directors, staff and faculty I coordinated a series of meetings and collaborative documents to distill the primary goals and obstacles the program faced in marketing itself and attracting not only more students within the university but also students of…
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Marine Mammal Rescue Centre
Concept, design and development of a series of promotional and educational graphics and signage for the Vancouver Aquarium’s Marine Mammal Rescue Centre (MMRC) in Vancouver, a non-profit dedicated to assisting marine mammals in need of help along the British Columbia coastline for 50 years. In preparation for their annual open-house and fundraiser I created a…
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Penguin Point
Design and development of exhibit collateral for the Vancouver Aquarium’s Penguin Point, featuring seven African penguins in a new purpose-built habitat. As an education- and conservation-focused institution, exhibit panels were to function as a second layer—after the excitement of viewing the birds themselves—that could help describe and explain the seen behaviours and significance of these unique…
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Rescue Stories
Marketing identity and exhibit graphics for the Vancouver Aquarium’s Fall 2011 promotion, Rescue Stories, highlighting the animals and work the non-profit has done in both rescuing, rehabilitating and releasing or caring for a variety of marine-based animals in its long history of conservation. Key to telling each animal’s story, many of which had resided at…
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Beaty Museum Displays
Over the course of nine-months I was contracted to design, illustrate and produce exhibits and graphic collateral for the launch of the Beaty Biodiversity Museum at the University of British Columbia. I created over 100 displays examining a range of ecological, conservation and evolutionary topics, incorporating hundreds of specimens and working in conjunction with the…
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Biodiversity Illustrations
Sample of vector illustrations created from provided imagery and researcher descriptions for the Beaty Biodiversity Museum, Vancouver, 2010–2011.
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Healthy Oceans
I was contracted by the David Suzuki Foundation to develop a focused online campaign for the environmental organization’s Healthy Oceans initiative. Working with marine mapping data I created a Google Earth fly-over of at-risk ocean areas while designing and coding a website featuring user-submitted videos, an online petition to the federal government, and an embedded…